OFFICIAL SYLLABUS

Business Studies(Theory)

Part A: Principles and Functions of Management

Unit I: Nature and significance of Management

• Management - concept, objectives, importance

• Management as Science, Art, Profession.

• Levels of management

• Management functions - planning, organizing, staffing, directing and controlling

• Coordination - nature and importance

Unit 2: Principles of Management

• Principles of Management - meaning, nature and significance

• Fayol’s principles of management

• Taylor’s Scientific Management - Principles and Techniques

Unit 3: Business Environment

• Business Environment - meaning and importance

• Dimensions of Business Environment - Economic, Social, Technological, Political and Legal

• Economic Environment in India; Impact of Government policy changes on businessand industry, with special reference to adoption of the policies of liberalization, privatization and globalisation

Unit 4: Planning

• Meaning, features, importance, limitations

• Planning process

• Types of Plans - Objectives, Strategy, Policy, Procedure, Method, Rule, Budget, Programme.

Unit 5: Organising

• Meaning and importance.

• Steps in the process of organising.

• Structure of organization - functional and divisional.

• Formal and informal organization.

• Delegation: meaning, elements and importance.

• Decentralization: meaning and importance.

Unit 6: Staffing

• Meaning and importance of staffing

• Staffing as a part of Human Resource Management

• Staffing process

• Recruitment - meaning and sources

• Selection - meaning and process

• Training and Development - meaning and need. Methods of training

Unit 7: Directing

• Meaning, importance and principles

• Elements of Directing

- Supervision - meaning and importance

- Motivation - meaning and importance, Maslow’s hierarchy of needs; Financial and non-financial incentives.

- Leadership - meaning, importance; qualities of a good leader

-Communication - meaning and importance, formal and informal communication; barriers to effective communication.

Unit 8: Controlling

• Meaning and importance

• Relationship between planning and controlling    

• Steps in the process of control

• Techniques of controlling : budgetary control,

Part B : Business Finance and Marketing

Unit 9: Financial Management

• Meaning, role, objectives of financial management

• Financial decisions : meaning and factors affecting

• Financial planning - meaning and importance.

• Capital Structure - meaning and factors

• Fixed and Working Capital -Meaning and factors affecting its requirements.

Unit 10: Financial Markets

• Concept of Financial Market: Money Market and its instruments.

• Capital market and types - primary and secondary market.

• Distinction between capital market and money market.

• Stock Exchange - meaning, functions, NSEl, OCTEI, Trading Procedure.

• Securities and Exchange Board of India (SEBI)- Objectives, Functions.

Unit 11: Marketing Management

• Marketing - meaning, functions and role, marketing and selling

• Marketing management philosophies.

• Marketing mix - elements

- Product - nature, classification, branding, labeling and packaging

- Price - Factors determining fixation of price

- Physical distribution: Elements; Channels of distribution : types, function, choice of channels

- Promotion -Elements of promotion mix; Advertising - role, limitations, objections against advertising. Personal selling - meaning, importance; Sales promotion - merits, limitations, methods ; Publicity - meaning and role.

Unit 12: Consumer Protection

• Importance of consumer protection

• Consumer rights

• Consumer responsibilities

• Ways and means of consumer protection - Consumer awareness and legal redressal with reference to Consumer Protection Act.

• Role of consumer organizations and NGOs.

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