OFFICIAL SYLLABUS
Business Studies(Theory)
Part A: Principles and Functions of Management
Unit I: Nature and significance of Management
• Management - concept, objectives, importance
• Management as Science, Art, Profession.
• Levels of management
• Management functions - planning, organizing, staffing, directing and controlling
• Coordination - nature and importance
Unit 2: Principles of Management
• Principles of Management - meaning, nature and significance
• Fayol’s principles of management
• Taylor’s Scientific Management - Principles and Techniques
Unit 3: Business Environment
• Business Environment - meaning and importance
• Dimensions of Business Environment - Economic, Social, Technological, Political and Legal
• Economic Environment in India; Impact of Government policy changes on businessand industry, with special reference to adoption of the policies of liberalization, privatization and globalisation
Unit 4: Planning
• Meaning, features, importance, limitations
• Planning process
• Types of Plans - Objectives, Strategy, Policy, Procedure, Method, Rule, Budget, Programme.
Unit 5: Organising
• Meaning and importance.
• Steps in the process of organising.
• Structure of organization - functional and divisional.
• Formal and informal organization.
• Delegation: meaning, elements and importance.
• Decentralization: meaning and importance.
Unit 6: Staffing
• Meaning and importance of staffing
• Staffing as a part of Human Resource Management
• Staffing process
• Recruitment - meaning and sources
• Selection - meaning and process
• Training and Development - meaning and need. Methods of training
Unit 7: Directing
• Meaning, importance and principles
• Elements of Directing
- Supervision - meaning and importance
- Motivation - meaning and importance, Maslow’s hierarchy of needs; Financial and non-financial incentives.
- Leadership - meaning, importance; qualities of a good leader
-Communication - meaning and importance, formal and informal communication; barriers to effective communication.
Unit 8: Controlling
• Meaning and importance
• Relationship between planning and controlling
• Steps in the process of control
• Techniques of controlling : budgetary control,
Part B : Business Finance and Marketing
Unit 9: Financial Management
• Meaning, role, objectives of financial management
• Financial decisions : meaning and factors affecting
• Financial planning - meaning and importance.
• Capital Structure - meaning and factors
• Fixed and Working Capital -Meaning and factors affecting its requirements.
Unit 10: Financial Markets
• Concept of Financial Market: Money Market and its instruments.
• Capital market and types - primary and secondary market.
• Distinction between capital market and money market.
• Stock Exchange - meaning, functions, NSEl, OCTEI, Trading Procedure.
• Securities and Exchange Board of India (SEBI)- Objectives, Functions.
Unit 11: Marketing Management
• Marketing - meaning, functions and role, marketing and selling
• Marketing management philosophies.
• Marketing mix - elements
- Product - nature, classification, branding, labeling and packaging
- Price - Factors determining fixation of price
- Physical distribution: Elements; Channels of distribution : types, function, choice of channels
- Promotion -Elements of promotion mix; Advertising - role, limitations, objections against advertising. Personal selling - meaning, importance; Sales promotion - merits, limitations, methods ; Publicity - meaning and role.
Unit 12: Consumer Protection
• Importance of consumer protection
• Consumer rights
• Consumer responsibilities
• Ways and means of consumer protection - Consumer awareness and legal redressal with reference to Consumer Protection Act.
• Role of consumer organizations and NGOs.
For more information click this link: Click Here