Entry Level Qualification 

12

Career Fields 

Arts & Design

For Specially Abled 

Career Entrance Exam 

AIEED, IICD UG, IICD PG

About Career 

Visual communications designers are graphic designers who specialize in using various software applications and design tools to design 2D and 3D graphics, websites, banners, posters, books, leaflets, video films, etc. They can be referred to as storytellers who use design and visual appeal to tell the story of a product a concept or a brief and bring it to life. As a visual communications designer, you will have to work with different websites, color codes, graphic designing, etc, so that you can convey the message that your clients desire. In recent times, visual communication designers have taken part in complex animation programs as well as advanced graphics designing.

Key roles and responsibilities

Every Visual communications designer has to learn these basic tasks which include:

1. Create aesthetic designs that will match the requirements of the client.

2. Collaborating with the various departments in the office including the creative department, sales, and marketing department to create engaging visual product stories.

3. Managing and executing the visual asset product.

4. Interpreting the qualitative concepts and the quantitative data that has been acquired through market research and formulating a suitable design plan based on the interpretation.

5. Engaging in strategic planning with other designs to select the specific medium that will have the best appeal.

6. Meeting strict deadlines for events and generating concise and accurate estimates for project work.

7. Maintaining a close understanding of the industry, monitoring existing trends, and forecasting the design direction to keep the brand visuals and email templates innovative and current.

8. Establishing and executing photography guidelines to create interesting and clear product photography suitable for use in platforms like email, web, and apps.

9. Learning and growing the technical understanding of the field and understanding new methods to improve the brand visuals.

10. Maintain consistency with the product visuals and review the designs with the development team to ensure that consistency is maintained.

Career Entry Pathway 

Class 10 all subjects as per the scheme of studies - Class 11-12 with any subject as per the scheme of studies - UG (Bachelor degree in Visual Communication/Gaming/Animation/Multimedia/ similar courses).

Once you’ve completed Class 10 all subjects as per the scheme of studies, you can pursue Class 11-12 with any subject as per the scheme of studies. You can then pursue any Bachelor's degree like a Bachelor of Science in Visual Communication /Animation/Multimedia, Bachelor of Arts in Visual Communication, or Bachelor of Design in Visual Communication wherein you’ll get a comprehensive insight into writing, graphic editing, film, photography, animation, design, etc.

Once you’ve completed Class 10 all subjects as per the scheme of studies, you can pursue Class 11-12 with any subject as per the scheme of studies. You can then pursue a Bachelor's degree in Visual Communication/Gaming/Animation/ Multimedia or a similar course. Then, you can move on to postgraduate degrees like Master of Science in Visual Communication/Animation/Multimedia, Master of Arts in Visual Communication, and Master of Design in Visual Communication wherein you will be taught specialized skills along with the practical application of theories.

Once you’ve completed Class 10 all subjects as per the scheme of studies, you can pursue Class 11-12 with any subject as per the scheme of studies. You can then get a Professional Diploma in Visual Communication for an integrated learning experience.

Required Qualification & Competencies 

Undergraduate studies after school

To be eligible as a visual communication designer, you need an undergraduate degree. After high school, you can go for a graduate degree in any of the following fields:

1.  Visual Communication Design / Graphic Design / Digital Design / Animation Design / Film and Video Communication / Film and Video Design, etc.

2. You can also opt for diploma courses after school such as Professional Diploma in Visual Communication.

Post Graduate studies

You can opt for Post-Graduate degrees, in the study fields of:

1. Visual Communication / Animation Design / Multimedia Design / Film and Video Design and Communication / Special Effects & Visual Effects Design / Digital Design / Photography Design / Media Design / Games Design / similar courses.

Competencies Required

Interests

1. Artistic:  You should have an interest in Artistic Occupations. Artistic occupations mostly involve working with creative ideas, art, and designs. These occupations involve abstract or conceptual thinking, and creative self-expression and often do not follow any set processes or rules for getting things done.

2. Enterprising: You should have an interest in Enterprising Occupations. Enterprising occupations involve taking initiative, initiating actions, and planning to achieve goals, often business goals. These involve gathering resources and leading people to get things done. These require decision-making, risk-taking, and action orientation.

Abilities

1. Abstract Reasoning: The ability to understand ideas that are not expressed in words or numbers; the ability to understand concepts that are not clearly expressed verbally or otherwise.

2. Emotional Intelligence: The ability to understand your own and others' emotions and feelings; empathy for others; adjusting your behavior or self-control and self-regulation according to others' emotions and situations.

3. Fluency of Ideas: The ability to come up with several ideas about a topic (the number of ideas is important, not their quality, correctness, or creativity).

4. Originality: The ability to come up with unusual or innovative ideas about a given topic or situation, or to develop creative ways to solve a problem.

5. Selective Attention: The ability to concentrate on a task over a long period without being distracted.

Skills

1. Active Listening: Giving full attention to what other people are saying, understanding the points being made by others, asking questions, etc.

2. Judgment and Decision Making: Skills in considering the pros and cons of various decision alternatives; considering costs and benefits; and making appropriate and suitable decisions.

Personality

1. You are always or mostly a soft-hearted person.

2. You are always imaginative in most situations.

3. You always prefer to experience new things and have new experiences or you mostly do.

4. You can always act independently or could do so in most situations.

Career - Job Opportunities & Profiles 

As a graduate, you will start as a visual communication designer intern. If you have a postgraduate degree, then there a certain positions that you can go for, which are:

1. Junior Graphic Artist

2. Photographer

3. Animator

4. Cartoonist

5. Desktop Publisher

6. Associate Visual Designer

7. Junior Communication Designer

8. Web Designer

Some of the organizations where you can get a job opportunity are: UDLAB, Litmus Branding, Studio Fifi, Crazyhead Solutions, Identix Design. etc.

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Work Environment

Visual Communications designers generally work in their studio which has drafting tables, necessary software, computers, and all the other tools necessary for creating a design. They can also work with a design team. As a video communication designer, you will have the independence of working hours, though you can have workloads and deadlines to deal with. Generally, designers are self-employed, and as a result, they have a lot of freedom.

Specialisation Tracks In This Career

1. Photography Designer

As a visual communications designer, photography is a specific specialization field wherein design and photography are combined to provide a visual impact. As a visual communications designer, you are expected to learn about resolution, subject-background ratio, filter, and style match to communicate your idea visually.

2. Graphic Designer

Design is integral to visual communications wherein you have to deal with the different elements of designing to create a visceral, reflective, and emotional response from the audience. As a visual communications designer, you will have to be able to arrange different items on a page, illustrate, define patterns, and be able to grab the attention of the audience using different trial-and-error methods.

3. Animation, Multimedia and Game Art Designer

In the modern world, visual design has entered into many technological fields like games, visual effects, and special effects. A visual communication designer can use various multimedia tools to create animations and special effects to make a footage visually appealing and impactful. Animation and multimedia could be used to develop special effects in movies or videos. As a visual communications designer, you can also develop game art that can be used in video games too.

4. Web Designer

Web design refers to the layout of a web page that could make it more attractive for the user to interact with. Web design is important for the popularity of a web page, as it will enhance the user experience. As a visual communications designer, you will have to know the basics of web page designing and try to understand how you can make a webpage more attractive by page layout, font, and other such factors.

5. Advertising and Merchandising

Communication is one of the main purposes of a visual communication design, and in each communication tactic, there could be a motive for promotion and advertising. Hence, visual communications designers try to use visual design to promote and advertise different products. You can also release self-designed merchandise for this purpose to help in the communication process.

6. Film And Video Designer

Visual designers tend to work in different film sets as prop designers or art directors to combine their knowledge of visual art with the film environment so that they become visually in sync with each other. As a visual communications designer, you will have to understand how different props and visual designs will appear on screen and adjust accordingly to create a visual impact. Along with that, you will be introduced to film editing where you can include special effects as well.

Career Growth

1. At first, a visual communication designer would be hired as a trainee.

2. After 2-3 years, they can move up to work as an assistant visual communication designer. They may be working in a specific field, such as graphic design.

3. They will get training under a senior visual communication designer.

4. After 4-5 years of further training, they can be appointed as a junior visual communication designer.

5. After 8-10 years of experience, they can move up and become a Senior Visual Communication Designer.

6. Visual Communication Designers can also take up supervisory positions like Creative Director, Art Director, etc after 12-15 or more years of experience.

Salary Offered  

Visual communication designers tend to have slow growth at first. As a junior visual communication designer, you can expect a salary of Rs. 15,000 to Rs. 35,000 per month. A mid-level visual communication designer with 5-6 years of experience will get a salary of about Rs. 30,000 to Rs. 80,000 or more per month. Senior Visual communication designers can get Rs. 80,000 to Rs. 2,50,000 per month or more.

Monthly Earnings In Indian Rupee

1. Entry level: 0 - 2 years of work experience

2. Junior Level: From 1 to 12 years of work experience

3. Mid Level: From 5 to 20+ years of work experience

4. Senior Level: From 10 to 25+ years of work experience (there could be exceptions in some high-end technical, financial, engineering, creative, management, sports, and other careers; also shortly, people will reach these levels much faster in many careers and some careers, these levels will have no meaning as those careers will be completely tech skill driven such as even now, there is almost no level in a Cyber Security Expert’s job)

Famous Personalities 

Not Available

Work Activities 

1. Analysis and interpretation of data and information: Analysis of data and information to find facts, trends, reasons behind situations, etc.; interpretation of data to aid in decision-making.

2. Updating and using relevant knowledge: Keeping updated with the latest knowledge relevant to your fields of work and using the relevant knowledge in getting things done.

3. Using computers for work: Using computers for day-to-day office work; using computer software for various applications in day-to-day professional work; entering data and processing information; for writing.

4. Creative thinking: Developing new ideas, concepts, innovative solutions to problems, newer ways of getting things done, designing products and services, creating works of art and craft, etc.

5. Strategic planning: Developing visions and goals, developing strategies and action plans for achieving visions and goals.