RISA Timeless Tribal: Promoting India’s Tribal Crafts on a Global Stage

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Government Launches RISA: Timeless Tribal to Promote Tribal Crafts Globally

The Ministry of Tribal Affairs has launched ‘RISA: Timeless Tribal’, a premium brand dedicated to promoting India’s tribal weaves, crafts, and embroidery on a global stage. Unveiled on March 18, 2026, in New Delhi by Union Minister Jual Oram, the initiative aims to boost artisans’ income, preserve traditional heritage, and create sustainable livelihoods.

About RISA: Timeless Tribal

RISA: Timeless Tribal is designed as a signature premium brand showcasing India’s rich tribal craftsmanship. The initiative seeks to create a distinct identity for tribal products in both domestic and international markets by bridging traditional art forms with modern consumer trends. By combining heritage with contemporary design, RISA ensures that tribal artisans receive recognition and fair value for their work.

Objectives of the RISA Initiative

The initiative is guided by multiple objectives to strengthen tribal livelihoods and promote cultural preservation:

• Design Innovation: Developing modern designs rooted in traditional techniques

• Capacity Building: Training artisans to produce high-value products

• Infrastructure Development: Establishing artisan clusters and stitching units

• Premium Packaging: Eco-friendly packaging solutions designed by NID Haryana

Role of Designers

The RISA project collaborates with leading fashion designers to integrate tribal crafts into mainstream fashion, ensuring wider visibility and market reach. Designers such as Manish Tripathi, Anju Modi, and Sandeep Khosla are working closely with artisans to modernize designs while retaining cultural authenticity.

Featured Tribal Weaves and Crafts

The first phase of RISA highlights a curated selection of tribal crafts and textiles from across India, including:

• Eri Silk – Assam

• Santal Cotton – Jharkhand

• Changpa Pashmina – Ladakh

• Kotpad Cotton – Odisha

• Muga Silk – Assam

• Dongria & Toda Embroidery

• Dokhra Art, Longpi Pottery, Brass Cutlery

Through RISA: Timeless Tribal, the government aims to promote India’s tribal heritage globally, enhance artisan incomes, and strengthen the sustainable growth of traditional crafts.

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