UAE’s Shaikha Nasser Al Nowais Becomes First Female Head of UN Tourism

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In a historic milestone for both the United Arab Emirates (UAE) and the global tourism industry, Shaikha Nasser Al Nowais has been named the first woman to lead UN Tourism. Her selection was confirmed during the 123rd session of the UN Tourism Executive Council held in Segovia, Spain, through a majority vote. Following formal ratification by the UN General Assembly, she will officially assume the role in January 2026 for a four-year term, marking a significant step toward greater gender representation in international institutions.

Breaking A 50-Year Tradition

Shaikha Al Nowais’s appointment ends a five-decade-long precedent since the organisation’s creation in 1975. As head of the United Nations’ specialised agency for tourism, she will oversee efforts to promote responsible, sustainable, and inclusive global travel. UAE leaders hailed the achievement as a reflection of the country’s dedication to empowering women and fostering international collaboration. President Sheikh Mohamed bin Zayed Al Nahyan described the appointment as a proud moment for the nation, while Al Nowais expressed her gratitude to Her Highness Sheikha Fatima bint Mubarak, acknowledging her as the enduring inspiration behind Emirati women’s advancement.

A Distinguished Emirati Leader

With more than 16 years of leadership experience, Shaikha Al Nowais has made a lasting impact on both business and tourism in the UAE and beyond. She previously served as Corporate Vice President at Rotana Hotels, Chair of the Abu Dhabi Chamber’s Tourism Working Group, and Board Member of the Abu Dhabi Businesswomen Council. Her expertise in strategic development and corporate governance positions her to guide UN Tourism through global challenges, strengthening the UAE’s reputation as a hub of innovation and inclusive leadership.

Vision For Future Of Global Tourism

As Secretary-General, Al Nowais aims to advance a Five-Pillar Vision centred on responsible tourism, digital transformation, sustainable financing, youth and women empowerment, and transparent governance. Her priorities include promoting eco-friendly travel, integrating artificial intelligence into tourism management, and enhancing international cooperation. Her tenure is expected to set a new benchmark for innovation and inclusivity, while highlighting the UAE’s growing influence in shaping a more equitable and sustainable global tourism landscape.

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