ICC Launches ‘Will to Win’ Campaign for Women’s Cricket World Cup 2025 in India & Sri Lanka

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With less than a month to go for the much-anticipated ICC Women’s Cricket World Cup 2025, the International Cricket Council (ICC) has rolled out its official campaign titled “Will to Win.” The global initiative, launched alongside the opening of the general ticket sales, seeks to capture the spirit of women’s cricket one defined by courage, determination, sacrifice, and resilience.

The 13th edition of the Women’s World Cup will officially commence on September 30, 2025, with India taking on Sri Lanka in the opening match at Guwahati. The grand finale is scheduled for November 2, 2025.

Celebrating Icons Of Women Cricket

The campaign film features an ensemble of the game’s most celebrated names, showcasing their journeys from early struggles to international glory. Each player embodies the message of perseverance and inspiration:

• India: Smriti Mandhana, Harmanpreet Kaur

• Sri Lanka: Chamari Athapaththu

• Australia: Ellyse Perry

• South Africa: Marizanne Kapp

• Bangladesh: Nigar Sultana Joty

• New Zealand: Amelia Kerr

• England: Nat Sciver-Brunt

Through stirring visuals and emotional storytelling, the film highlights how these players have broken barriers, pushed boundaries, and become symbols of hope for millions of aspiring athletes worldwide.

Symbolism And Message Behind Campaign

ICC Chairman Jay Shah emphasized that the campaign goes beyond cricket. According to him, the idea was to:

• Celebrate empowerment – positioning women’s cricket as a platform for equality and inspiration.

• Highlight resilience – focusing on personal stories of athletes who have overcome challenges to reach the global stage.

• Acknowledge India’s pivotal role – underlining India’s leadership in driving the growth of women’s cricket, with the tournament returning to the country after 12 years (since 2013).

“This campaign is not just about world-class cricket—it is about the dreams, sacrifices, and perseverance that define the women’s game,” Shah stated.

What Fans Can Expect In 2025 Tournament

The ICC Women’s Cricket World Cup 2025 is set to be one of the most exciting editions in history, bringing together the top cricketing nations and offering fans across the world thrilling contests.

• Host Countries: India (primary host) and Sri Lanka (co-host)

• Opening Match: India vs. Sri Lanka in Guwahati on September 30, 2025

• Final Match: Scheduled for November 2, 2025

• Edition: 13th Women’s World Cup, returning to India after the 2013 edition

With India’s passionate cricket fan base, high-capacity stadiums, and growing enthusiasm for women’s cricket, the tournament is expected to set new benchmarks in terms of attendance, viewership, and global outreach.

Static Facts And Key Takeaways

• Tournament: ICC Women’s Cricket World Cup 2025

• Edition: 13th

• Hosts: India and Sri Lanka

• Dates: September 30 – November 2, 2025

• Campaign Name: Will to Win

• ICC Chairman: Jay Shah

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