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National Broadcasting Day is commemorated every year on July 23 to mark the beginning of structured radio broadcasting in India. This date pays tribute to the launch of the Indian Broadcasting Company (IBC) in 1927, which laid the foundation for India's radio journey. Over the decades, radio especially All India Radio (AIR) has become a vital medium for communication, education, and cultural unity in the country.
Historical Background: Birth Of Organised Broadcasting
The origins of radio in India trace back to June 1923, when the Radio Club of Bombay conducted the country’s first-ever broadcast. However, it was on July 23, 1927, that radio broadcasting gained official status with the establishment of the Indian Broadcasting Company (IBC). This event marked the formal beginning of public radio services in India.
The Role Of Radio In Nation Building
Radio has historically served as an essential instrument for public outreach, especially during the independence movement and the early years of nation-building. With the formation of All India Radio (AIR) in 1936, the medium expanded its footprint, reaching millions across the country. In 1956, AIR was renamed Akashvani, and since then, it has played a key role in spreading information about education, health, farming, governance, and national integration, particularly in remote and rural areas.
Key Milestones In Indian Broadcasting
India’s broadcasting history is dotted with landmark events:
1923 – First radio broadcast by the Radio Club of Bombay
1927 – Formation of Indian Broadcasting Company (IBC)
1936 – Inception of All India Radio (AIR)
1956 – AIR rebranded as Akashvani
1957 – Launch of Vividh Bharati service
1977 – India’s first FM broadcast begins in Madras
1997 – Establishment of the autonomous Prasar Bharati Corporation
2000–2011 – Growth of community radio, Direct-To-Home (DTH) services, and mobile apps
2015 – PM Modi’s "Mann Ki Baat" becomes a key radio outreach initiative
2020–2024 – Embrace of digital tools, AI, and COVID-19 awareness campaigns through AIR
Digital Transformation And Technological Advancements
In recent years, AIR has embraced digital media by launching mobile applications, a dedicated YouTube channel, and integrating its services with smart devices like Amazon Alexa. In 2024, it began offering AI-powered listener assistance, expanding its reach to cover over 98% of India's population. Today, AIR broadcasts content in 23 languages and 146 dialects, reflecting India’s cultural diversity.
Prasar Bharati: A Move Towards Autonomy
The creation of Prasar Bharati in 1997 marked a turning point in Indian public broadcasting. It granted greater autonomy to state-run broadcasters like AIR and Doordarshan, ensuring editorial independence and encouraging modernization in content delivery and governance.
National Broadcasting Day Is Important
National Broadcasting Day goes beyond commemorating a historical date it is a reminder of how far India’s communication landscape has come. It highlights the role of radio as a unifying force, promoting informed citizenship, preserving cultural heritage, and fostering democratic engagement across generations.
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