CURRENT AFFAIRS
CURRENT AFFAIRS
Description
The Central Government has announced the establishment of a new Akashvani Kendra (All India Radio station) in Ujjain, Madhya Pradesh, as part of its ongoing efforts to enhance public broadcasting services under the Broadcasting Infrastructure and Network Development (BIND) scheme. This initiative is aimed at strengthening the country’s public broadcasting system to ensure inclusive and diverse content delivery across regions, especially in underserved and strategic areas.
Overview Of BIND Scheme
The Broadcasting Infrastructure and Network Development (BIND) scheme is a Central Sector Scheme launched by the Government of India. It primarily provides financial assistance to Prasar Bharati, which operates All India Radio (AIR) and Doordarshan (DD) India’s national broadcasters. The scheme supports the modernisation, expansion, and technological enhancement of broadcasting infrastructure.
Key Features of the BIND Scheme
Modernisation of Broadcast Infrastructure - BIND facilitates the upgradation of existing broadcast infrastructure, enabling Prasar Bharati to expand its reach to previously unserved or underserved regions.
Content Development - The scheme supports the creation of high-quality, culturally relevant content for both domestic and international audiences.
Geographic Expansion - A major focus is to increase the reach of AIR’s FM transmitters from the current 59% to 66% of India’s land area, and from 68% to 80% of the population.
Strategic and Border Area Coverage - The scheme places particular emphasis on improving access in Left Wing Extremism (LWE)-affected areas, border regions, and other sensitive zones, thereby enhancing national integration through communication.
DTH Capacity Expansion - It aims to upgrade the Direct-to-Home (DTH) platform, allowing it to host a greater number of channels and offer diverse and rich content to users across the country.
Employment And Economic Impact
The implementation of the BIND scheme is expected to generate indirect employment opportunities, especially in manufacturing, installation, and servicing of broadcasting equipment and related civil infrastructure. Local economies may also benefit from infrastructure development projects such as the Ujjain Akashvani Kendra, which may require skilled and semi-skilled labor.
Significance Of Ujjain Akashvani Kendra
The new Akashvani Kendra in Ujjain is a step toward regional media empowerment. Ujjain, being a city of cultural and religious significance, stands to benefit from improved information dissemination and content generation tailored to local and national audiences. It will also contribute to promoting regional voices, folk culture, and public welfare programmes via radio broadcasting.
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