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Sabih Khan Appointed Apple COO Amid Global Operational and AI Challenges

Sabih Khan Appointed As Apple New COO Amid Global Challenges

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Sabih Khan Appointed As Apple New COO Amid Global Challenges
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Description

On July 8, 2025, Apple Inc. announced a significant leadership change with Sabih Khan stepping into the role of Chief Operating Officer (COO). He replaces Jeff Williams, who will step down later this month and retire by the end of the year. This transition comes at a crucial juncture as Apple navigates global supply chain complexities, regulatory pressures, and the ongoing evolution of its product ecosystem.

About Sabih Khan

Educational Background and Early Career

Sabih Khan holds a dual undergraduate degree in Economics and Mechanical Engineering from Tufts University. He later earned a Master’s in Mechanical Engineering from Rensselaer Polytechnic Institute (RPI). Before joining Apple, Khan began his career at GE Plastics, working in roles that combined engineering and client solutions, sharpening his capabilities in logistics and product design.

Nearly Three Decades at Apple

Khan began his journey at Apple in 1995, starting in the procurement division. Over the years, he climbed the ranks due to his strategic foresight and contributions to supply chain innovation. In 2019, he was appointed as Senior Vice President of Operations, where he led efforts to strengthen Apple’s global supply infrastructure, particularly during disruptions caused by the COVID-19 pandemic and shifting international policies.

His Role As Chief Operating Officer

In his new capacity, Sabih Khan will manage a broad spectrum of Apple’s operational activities, including:

  • Product quality and assurance

  • Global supply chain strategy

  • Manufacturing oversight and logistics

  • Procurement and supplier engagement

  • Fulfillment and distribution

  • Sustainability and labor rights compliance

Khan’s leadership is expected to reinforce Apple’s focus on resilient, ethical, and innovative operations.

Critical Time

  • Rising Geopolitical and Manufacturing Pressures - Apple’s supply chain is under increasing scrutiny. Amid calls from U.S. President Donald Trump to shift iPhone production back to America, Apple is under pressure to reduce its dependency on countries like China and India. Sabih Khan’s experience in managing global operations and navigating international policies will be crucial in this transition.

  • Challenges with AI Rollout - Apple has also faced backlash over delays in releasing its AI-driven Siri assistant, a key feature of the upcoming iPhone 16. With lawsuits and customer disappointment mounting, Khan is expected to ensure better coordination between product development and operational execution to avoid future setbacks.

The Road Ahead For Sabih Khan

As Apple’s new COO, Khan steps into a high-stakes role where his decisions will shape the company’s future amid:

  • The competitive AI technology landscape

  • Increasing demands for reshoring and domestic manufacturing

  • Evolving global trade regulations

  • Corporate responsibility in sustainability and labor practices

His appointment underscores Apple’s belief in operational excellence as a strategic asset, particularly during times of rapid technological change and market unpredictability.


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