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AyushSuraksha Portal Launched To Strengthen Consumer Protection In Traditional Medicine

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AyushSuraksha Portal Launched To Strengthen Consumer Protection In Traditional Medicine
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Description

The Ministry of Ayush has officially launched the AyushSuraksha Portal, a digital platform aimed at enhancing consumer safety and promoting accountability in India’s traditional medicine systems. The initiative is part of the ministry’s broader strategy to ensure transparency and build public trust in Ayush practices by curbing misleading advertisements and monitoring product safety.

Objective And Key Features

The AyushSuraksha Portal acts as a centralised system to track and address misleading advertisements and adverse drug reactions (ADRs) in the Ayush sector. By consolidating inputs from State Licensing Authorities, national pharmacovigilance centres, and other stakeholders, the platform enables real-time monitoring and informed decision-making. Citizens and practitioners can use the portal to file complaints and report suspicious ads or drug reactions with ease, making it an accessible and user-friendly interface.

Legal Backing And Development

The portal was created in response to a Supreme Court directive issued in July 2024, which required the establishment of a system to regulate and report misleading claims and adverse reactions in the Ayush sector. The Ministry of Ayush successfully completed the development of the portal ahead of the court-mandated timeline. The Central Council for Research in Siddha (CCRS) provided the technical support, ensuring the platform’s compliance with national pharmacovigilance protocols.

Multi-Stakeholder Integration

The portal brings together various regulatory and administrative bodies, including the Ayush division of the Central Drugs Standard Control Organisation (CDSCO), the Ministry of Information and Broadcasting, and others. This integration allows for coordinated investigation, inter-state referrals, and transparent communication regarding complaint resolutions and actions taken.

Training For Effective Use

In preparation for the launch, a comprehensive training session for designated nodal officers from participating agencies was conducted in April 2025. The session covered reporting procedures and familiarised users with the portal’s functionality to ensure efficient implementation from day one.

Enhancing Safety And Regulatory Oversight

The AyushSuraksha Portal is a significant step towards modernising governance in the Ayush sector. It supports evidence-based interventions and enhances citizen safety by providing a transparent and reliable mechanism for redressal. Through this initiative, the Ministry of Ayush aims to boost public confidence and reinforce safety standards in traditional medicine systems across India.


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