CURRENT AFFAIRS
CURRENT AFFAIRS
Description
Indian cricketer Shubman Gill, recently appointed as the Test series captain, has added a fresh and stylish dimension to his public image by partnering with Oakley, the globally renowned eyewear brand. As the face of Oakley’s newest campaign “Artifacts from the Future” Gill is not only showcasing futuristic sunglasses but also symbolizing the spirit of modern athleticism and style.
Why Oakley Chose Shubman Gill
At just 25 years old, Shubman Gill has become one of the most promising figures in Indian cricket. Known for his graceful batting technique, composure under pressure, and consistency across all formats, Gill has carved a niche for himself. Oakley recognized these qualities and chose him as their brand ambassador because he perfectly embodies the brand's core values passion, innovation, and performance.
Gill’s image as a determined athlete and youth icon aligns seamlessly with Oakley’s vision of empowering sportspeople who aim for excellence while redefining style. His rising stature in international cricket and popularity among the younger generation made him a natural fit for the campaign.
Shubman Gill’s Statement On Partnership
In his statement, Shubman Gill expressed pride and excitement about joining the Oakley family. He revealed that Oakley eyewear has been a part of his cricket journey since the early days. According to him, this partnership is not just about fashion or sponsorship—it reflects a shared philosophy of perseverance, ambition, and a never-give-up attitude.
Gill added that he looks forward to representing a brand that supports athletes and continues to push the boundaries of design and functionality in sports gear.
Oakley’s Message On Collaboration
Sahil Jindal, Senior Brand Business Manager at Oakley, welcomed Gill into the brand's elite circle of global ambassadors. He noted that Oakley has always been deeply rooted in the world of high-performance sports and athleticism. According to Jindal, Shubman Gill showcases the "Oakley spirit" through his commitment to cricket, unwavering focus, and drive for continual growth.
This collaboration marks another step in Oakley’s journey to connect with the Indian market through influential figures who resonate with the brand’s legacy of sporting excellence.
Joining An Elite Group Of Oakley Ambassadors
With this association, Shubman Gill joins a prestigious lineup of global sporting icons who represent Oakley, including:
Kylian Mbappe – Football (France)
Damian Lillard – Basketball (USA)
Patrick Mahomes II – American Football (USA)
This group reflects Oakley’s diverse reach across multiple sports and its commitment to supporting world-class athletes.
About Oakley’s Artifacts From the Future Campaign
The “Artifacts from the Future” campaign celebrates Oakley’s 50-year legacy in the eyewear industry. The campaign introduces a bold new collection that combines futuristic aesthetics with performance-ready features. The standout models in the collection include:
Plantaris
Lateralis
Masseter
These designs aim to bridge Oakley's rich heritage with innovative design language, offering a glimpse into what the future of sports eyewear looks like. The campaign is set to make its public release in May, bringing excitement to Oakley fans and sports enthusiasts alike.
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