Description

As part of the Swarna Andhra-2047 vision, the Government of Andhra Pradesh is set to introduce its flagship poverty eradication initiative, the ‘Zero Poverty – P4 Policy’, on Ugadi, the Telugu New Year (March 30, 2025). This transformative program aims to eliminate poverty in the state by 2047, aligning with the core principles of ‘Padi Sutralu’ (Ten Principles) under the Swarna Andhra-2047 development strategy.

Decoding P4 Model – Public, Private, People Partnership

The ‘P4’ Policy represents an innovative approach to poverty eradication by fostering collaboration between the government, private sector, and individuals. The initiative is designed to build a sustainable and inclusive socio-economic framework that ensures holistic development for underprivileged communities.

Empowering Families Through Zero Poverty – P4 Policy

The Zero Poverty – P4 Policy aims to uplift marginalized families by providing them with essential resources and opportunities, including:

• Housing support (land allocation and construction assistance)

• Sanitation facilities to improve hygiene and living conditions

• 100% tap water supply to ensure access to clean drinking water

• LPG connections to promote clean cooking energy

• Uninterrupted electricity supply with incentives for rooftop solar installations

• High-speed Internet access for digital inclusion

• Entrepreneurship opportunities to achieve financial independence

Bangaru Kutumbam & Margadarsis: The Beneficiary-Contributor Model

Bangaru Kutumbam (Golden Families)

The initiative identifies underprivileged families as ‘Bangaru Kutumbam’ (Golden Families), who will receive financial support, mentorship, and necessary resources to move out of poverty.

Margadarsis (Wealthy Contributors & Mentors)

Affluent individuals, high-net-worth individuals (HNIs), and the global Telugu diaspora are encouraged to adopt and support these Bangaru Kutumbams. These contributors, referred to as ‘Margadarsis’, can assist in the following ways:

• Providing financial aid for education, healthcare, and business development

• Offering mentorship in career planning and financial management

• Facilitating networking opportunities for employment and entrepreneurship

• Sponsoring tuition fees or business capital for beneficiaries

• Contributing to community infrastructure projects

Chief Minister Vision On P4 Policy

During a District Collectors’ Conference, Chief Minister N. Chandrababu Naidu emphasized the transformative potential of the P4 Policy, urging the top 10% wealthiest individuals to support the bottom 20% of the most underprivileged population. He highlighted that the initiative is not merely a government welfare scheme but a collaborative effort to build a prosperous Andhra Pradesh.

Implementation Framework Of Zero Poverty – P4 Policy

Role of Government

• Conducting data analysis and surveys to identify the most deprived families.

• Ensuring continued access to existing government welfare benefits for Bangaru Kutumbams.

• Framing policies and monitoring the initiative without directly managing financial transactions.

Role of Margadarsis (Contributors & Mentors)

• Selection of Beneficiaries – Margadarsis can identify and choose families they wish to support via the P4 digital platform.

• Engagement & Interaction – Government officials will facilitate initial interactions to establish mutual understanding.

• Support Types – Contributions can be made in the form of financial aid, educational sponsorship, business mentorship, or healthcare assistance.

• Transparency & Monitoring – All financial transactions and progress reports will be tracked through the P4 platform, ensuring accountability and impact assessment.

Financial Assistance & Transaction Mechanism

• Families or communities will self-report their financial needs on the P4 digital platform.

• Government agencies will verify and authenticate the requests before fund allocation.

• All transactions will be conducted through the P4 platform, ensuring full transparency and preventing misuse of funds.

Prioritizing the Most Deprived Families

Initially, 20 lakh families identified as the most economically disadvantaged will be given priority for adoption by Margadarsis from the top 10% of wealthiest families. The initiative will then expand in phases, incorporating additional families over time.

Formation of P4 Society & Multi-Level Implementation

To oversee and execute the initiative effectively, a ‘P4 Society’ is being established at the state level, with chapters at the district, legislative constituency, and village levels.

Key Stakeholders Involved in the P4 Society

• Government representatives (Ministers, MLAs, bureaucrats)

• Industry leaders & philanthropists

• CSR heads from corporate organizations

• Civil society organizations & social impact groups

Conclusion

The Zero Poverty – P4 Policy is a groundbreaking initiative that combines government policy, private sector involvement, and public participation to create a sustainable and equitable socio-economic ecosystem. By leveraging the collective efforts of society, Andhra Pradesh aims to completely eradicate poverty by 2047, setting a benchmark for inclusive development in India.

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