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On March 5, 2025, President of India, Smt. Droupadi Murmu, officially launched the second edition of the Vividhta Ka Amrit Mahotsav at Rashtrapati Bhavan. This cultural festival celebrates India's diverse heritage by highlighting different regional cultures in separate editions. The focus of this edition is on the Southern states of Karnataka, Kerala, Tamil Nadu, Telangana, and Andhra Pradesh, along with the Union Territories of Lakshadweep and Puducherry.

The festival provides a unique platform for artisans, performers, writers, and chefs to display their skills while offering the public a chance to explore the vibrant traditions, crafts, literature, and cuisines of South India.

Key Highlights Of Vividhta Ka Amrit Mahotsav

Objective and Theme

• Celebrates the cultural diversity of India through regional editions.

• The second edition focuses on the Southern states and Union Territories.

• The festival aims to promote local artisans, artists, and performers while encouraging public participation.

Cultural Exhibits

• The festival features exhibitions of handicrafts, handloom works, workshops, and live performances.

• Literary sessions will provide insights into the history and cultural traditions of South India.

• Food courts will offer authentic regional delicacies, allowing visitors to indulge in South Indian cuisine.

Participation and Engagement

• Around 500 artisans and weavers will be showcasing their work.

• The event is open to the public, providing opportunities for visitors to interact with artists and cultural experts.

• The festival boosts the morale of local craftsmen and offers them economic opportunities.

Festival Structure

The Mahotsav is structured into seven editions, each highlighting different regions of India:

• North-East

• South (Current Edition)

• North

• East

• West

• Central India

• Union Territories

This initiative is an excellent opportunity for the public to experience the cultural richness of South India and contribute to the promotion of local artistry and craftsmanship.

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