Tira, Reliance's beauty platform, has announced the debut of Augustinus Bader, a global premium skincare and haircare brand, in India

Description

Tira, Reliance's beauty platform, has announced the debut of Augustinus Bader, a global premium skincare and haircare brand, in India. Augustinus Bader products, renowned for their scientifically advanced and award-winning compositions, are now exclusively available on Tira.

Remarks

Bhakti Modi Remarks from Co-Founder of TIRA-

• Tira's goal is to deliver the best of global and homegrown brands to Indian consumers. 

• The launch of Augustinus Bader in India is simply another step in our quest to provide luxury, high-performance skincare that appeals to India's burgeoning community of beauty enthusiasts.

Charles Rosier, Co-Founder And CEO Of Augustinus Bader

• We are delighted to introduce Augustinus Bader to India. 

• Tira, with its knowledge of the Indian beauty sector, was an excellent choice for our visit to India. 

• This exclusive relationship is a key milestone for us as we increase our presence in one of the world's most active beauty markets.

Key Highlights Of The Launch

• Professor Augustinus Bader, a world-renowned expert in stem cell research and regenerative medicine, founded the Augustinus Bader brand, and his scientific expertise inspires the brand's unique approach to skincare.

• Innovative Formulations- Augustinus Bader is well-known for its ground-breaking solutions that use patented methods to harness the power of stem cells and innovative chemicals to improve skin health and regeneration.

• Luxury Meets Efficacy- The brand exemplifies the merging of luxury with efficacy, offering high-quality skincare products that address a wide range of skin types and concerns while providing a pleasurable experience.

• Targeting the Indian Market- The debut in India follows a growing trend of foreign companies realizing the potential of the Indian luxury market, particularly in the beauty and skincare sectors.

• Brand notion- Augustinus Bader is founded on the notion of encouraging skin to heal itself, emphasizing the value of self-care and wellbeing through scientifically proven skincare solutions.

• Stores- According to the company's statement, the Augustinus Bader collection is exclusively available on Tira, both online and in select Tira stores in Mumbai, Delhi, Hyderabad, and Bangalore.

• Commitment to Quality: The products are formulated to the greatest quality standards, employing only the finest ingredients to give the best possible results for users.

• Customer Engagement- Tira's goal is to create a personalized purchasing experience by providing consumers with tips and insights regarding how to use Augustinus Bader items effectively.

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