The 7th Rashtriya Poshan Maah, held across India in 2024, is an important milestone in the country's continuous fight against malnutrition. This month-long campaign, which is part of India's objective to eradicate nutritional inadequacies, has reenergized and focused the national health and nutrition discourse.
Historical Context And Evolution
Since its start in 2018, Poshan Maah has grown to be a significant annual event. Six Poshan Maah and Poshan Pakhwada campaigns have been held over the last seven years, with each one building on the popularity of the previous one. These awareness campaigns have resulted in over 100 crore nutrition-centric sensitization activities, addressing a variety of issues critical to India's nutritional environment.
Poshan Maah 2024: Theme And Focus Areas
Anemia Mukt Bharat: Tackling a Persistent Challenge
The Anemia Mukt Bharat project is a main emphasis of this year's campaign. This program uses a 6x6x6 method to target six age groups with six interventions delivered through six institutional channels. The policy has demonstrated encouraging results, with 95% of pregnant women and 65.9% of lactating women receiving 180 Iron and Folic Acid (IFA) tablets by August 2024, greatly improving maternal and child health outcomes.
Leveraging Technology for Nutrition
In the digital age, Poshan Maah 2024 emphasizes the use of technological solutions to improve nutrition delivery. The POSHAN Tracker is a digital platform that monitors and improves real-time nutrition services for over 10 crore beneficiaries across the country.
Community Engagement With Jan Andolan
The campaign relies heavily on an Intensified Jan Andolan, or people's movement, to raise nutrition awareness at the grassroots level. This strategy seeks to get nutrition-related information and behaviors into every home in India.
Complimentary Feeding: A Critical Phase
Complementary feeding is a key concept of Poshan Maah 2024. This component of infant nutrition becomes critical around the six-month mark, when breast milk alone cannot supply a newborn's increasing nutritional requirements. The initiative focuses on educating communities about the timing, nutritional quality, quantity, and frequency of additional feeds to promote healthy infant development.
National Impact And Participation
The 7th Rashtriya Poshan Maah has received unparalleled attention throughout India. With over 9.22 crore activities planned across the country, the campaign has genuinely become a people's movement, bringing together communities, government agencies, and local organizations to raise nutrition awareness and interventions.
Top-Performing States
Several states have demonstrated great dedication to the cause by sponsoring a substantial number of activities-
Maharashtra leads with 1.80 crore activities.
Bihar follows closely, with 1.17 crore actions.
Madhya Pradesh carried out 79.32 lakh actions.
Uttar Pradesh engaged its large population in 70.28 lakh activities.
Gujarat has contributed 66.76 lakh actions.
Andhra Pradesh too had a significant impact, with 65.54 lakh activities.
Inauguration And Symbolic Initiatives
The 7th edition of Rashtriya Poshan Maah 2024 was launched at Gandhinagar, Gujarat, by Union Minister of Women and Child Development Smt. Annpurna Devi and Gujarat Chief Minister Shri Bhupendrabhai Patel. The ceremony began with a plantation campaign called "Ek Ped Maa Ke Naam" (One Tree in Mother's Name), which represented the fundamental link between environmental sustainability and nourishment.
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