In 2014, the Honorable Prime Minister of India began the Swachh Bharat Abhiyan, which has had a transformative impact on our society

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In 2014, the Honorable Prime Minister of India began the Swachh Bharat Abhiyan, which has had a transformative impact on our society. This year marks its tenth anniversary, and the Swachhata hi Seva 2024 campaign features the theme 'Swabhav Swachhata - Sanskaar Swachhata'.

About The Swachh Bharat Mission

• The Government of India began the Swachh Bharat Abhiyan initiative. 

• The Swachh Bharat Abhiyan aims to improve the overall quality of life in rural regions by promoting cleanliness, sanitation, and open defecation.

• The Swachh Bharat Abhiyan was implemented in two distinct phases. The first phase lasted until October 2019, while the second phase ran from 2020-21 to 2024-25.

About Swachhata. Hi, Seva Campaign

• The Ministry of Jal Shakti and MoHUA (Ministry of Housing and Urban Affairs) launched the Swachhata Hi Seva (SHS) 2024 campaign to mark the tenth anniversary of the Swachh Bharat Mission (SBM). 

• The theme, "Swabhav Swachhata, Sanskar Swachhata," promotes communal action and citizen participation in cleanliness.

SHS 2024 Focuses On Three Main Pillars

• Cleanliness Target Units (CTUs): Shramdaan will change target regions.

• Swachhata Mein Jan Bhagidari promotes public engagement and advocacy.

• Safai Mitra Suraksha Shivirs provide health checks and social security to sanitation workers.

Vice President Launched Campaign And Delivered Remarks

• The SHS campaign was launched at a national event in Jhunjhunu, Rajasthan, with the presence of Chief Guest, Vice President Shri Jagdeep Dhankar, Union Minister of Housing and Urban Affairs.

• The VP emphasized India's commitment to swachhata and its popularity as a destination for investment. He emphasized the circular economy, stating that while we were once surrounded by waste, waste is now empowering circularity in the economy. 

• He encouraged young people to join the Swachh Bharat movement. He also invited all residents to participate to Viksit Bharat's developmental journey, particularly through Swachhata.

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