RBL Bank, a private sector lender, has launched a new credit card in collaboration with Indian Oil Corporation called the 'Xtra Credit Card,' as part of a strategy to moderately develop its credit card portfolio and increase client engagement. The action comes as the RBI investigates the rapid development of the riskier unsecured credit market.
Strategic Focus
RBL Bank expects a moderate increase in its credit card portfolio, with a 15% gain if the industry grows by 20-25%. Instead than aggressively gaining market share, the focus is on earning appropriate capital returns, enhancing internal unit economics, and deepening cross-sell opportunities.
Regulatory Concerns
The RBI has voiced concern about the rapid growth of the unsecured lending segment, which has resulted in higher risk weights for such assets. Despite these hurdles, RBL Bank is determined to continue its presence in the credit card business without seeking a higher market share.
Personal Loan Approach
RBL Bank prefers to give personal loans, another type of unsecured lending, to existing customers or those who approach the bank rather than actively pursuing new consumers.
Multiple-Pronged Strategy
The bank's approach includes establishing a field team for card promotion, pursuing co-branded relationships with state-owned enterprises like as IRCTC and IOCL, cooperating with consumer brands such as Patanjali, and forging alliances with fintechs and non-bank lenders.
Card Features
The 'Xtra Credit Card' provides 7.5% cash back at Indian Oil Corporation stations and 1% on all other transactions. It is offered in five variations, each priced at Rs 1,500.
Market Dynamics
Fuel-related spending now accounts for more than 10% of RBL Bank's total credit card transactions, up from 7–8% previously. This increase reflects larger industry trends, such as rising fuel prices and a shift from two- to four-wheelers.
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