Purandar Highlands Farmers Producer Company Ltd has made a big achievement by exporting India's first GI-tagged fig juice to Poland

Description

Purandar Highlands Farmers Producer Company Ltd has made a big achievement by exporting India's first GI-tagged fig juice to Poland. This comes after India successfully exported its first commercial cargo of GI-tagged Purandar figs to Hong Kong in February 2023.

A Breakthrough In Indian Agriculture

• Pioneering Export- Purandar Highlands was the first company to export Indian fig juice to Europe, as well as the first to export commercial amounts of Purandar figs to Hong Kong.

• GI-Tagged Produce- The exported products are prepared from Purandar figs, which are known for their flavor, size, and nutritional content and have received a Geographical Indication (GI) tag.

• Government Support: The corporation recognizes the importance of government support, which includes encouragement from Piyush Goyal, Minister of Commerce and Industry, and Sharad Pawar, former Agriculture and Defense Minister.

Expanding Global Reach

• Market Potential- The successful export to Poland and Hong Kong has sparked interest in these products, pointing to a viable global market for Indian figs and fig-based products.

• Brand building- The company is using the 'Visit India 2023' campaign to market Indian products on a worldwide scale.

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