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Description
Interwoven with captivating real-life stories and interesting anecdotes about the creation of India's most popular brands, including Tata Tea, Tata Motors, Titan, and Tanishq. This one-of-a-kind narrative brings Jamsetji Tata's vision to life and teaches us valuable lessons.
Vision Made India Rise Tall
From the Empress Mills to the Iron and Steel Plant, the foundation of IISc, and the construction of the Taj Mahal Hotel, Jamsetji's vision elevated India. In this meticulously researched account, R. Gopalakrishnan and Harish Bhat present insights into Jamsetji's entrepreneurial ideals, which contributed to the company's success and longevity.
About Jamsetji Tata
The industrialist in Jamsetji was a pioneer and a visionary, with an entrepreneurial energy and aptitude unparalleled in a colonial Indian native. The nationalist in him was adamant that the advantages of his commercial success would benefit a country he genuinely cared about. These characteristics alone would have distinguished him as a remarkable individual. But what actually distinguished Jamsetji, and cemented his place among contemporary India's greatest sons, was his humanity.
His Contribution
Even more importantly, he and his successors have institutionalized Tata values. Through decades of hard effort, commitment, and a persistent vision, he and his successors instilled these qualities in the company, which has endured the test of time by consistently contributing to the country's industrial progress. The book transports readers to the heart of this incredible story and explains what made it possible.
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