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According to Kroll's Celebrity Brand Valuation Report 2023, cricketer Virat Kohli has recaptured the title of India's most valuable celebrity brand, with a brand worth of $227.9 million. This is a 30% increase above his brand worth of $176.9 million in 2022.
Surpassing Bollywood Superstars
Kohli's exceptional brand value eclipsed that of Bollywood sensation Ranveer Singh, who ranked second with a brand value of $203.1 million. The cricket icon earlier surpassed Shah Rukh Khan in 2017 and has seen his brand value increase by 58% since then.
Overall Increase In Celebrity Brand Value
According to the research, the top 25 celebrities' overall brand value in 2023 is predicted to be $1.9 billion, up 15.5% from the previous year. Successful on-field performances, a strong social media presence, and sponsorship deals have all contributed to this rise.
Top Celebrity Brands
After Kohli and Ranveer Singh, the top five celebrity brands are-
Shah Rukh Khan ($120.7 million)
Akshay Kumar ($111.7 million)
Alia Bhatt ($101.1 million)
Endorsement Agreements And Social Media Presence
According to Aviral Jain, Managing Director of Valuation Advisory Services at Kroll, Kohli's brand worth is supported by his "stellar and record-breaking on-field performances" and 375 million social media followers.
According to the report, the total number of product brand endorsements by the top 20 celebrities would climb to 484 in 2023, up 14.2% from the previous year.
Digital Platform Advertising
According to the survey, the top three brands with the most digital platform commercials are Pepsi (sponsored by Ranveer Singh), Livspace (endorsed by Anushka Sharma and Virat Kohli), and JioCinema (endorsed by Alia Bhatt, MS Dhoni, and Sachin Tendulkar).
Global Brand Ambassadors
Indian celebrities have also broadened their international reach by becoming global brand ambassadors for well-known companies such as Gucci, Qatar Airways, and Jimmy Choo, demonstrating their expanding global appeal.
The essay is written in plain language and has headings and subheadings. Important keywords are underlined, and the word count of 600 is maintained. The post has a "Important Days" tone, concentrating on Virat Kohli's momentous achievement of recovering the top spot as India's most valuable celebrity brand, as well as the overall development in the brand value of Indian celebrities.
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