Indian badminton star PV Sindhu has been appointed as a brand ambassador for tobacco control

Description

The Ministry of Health and Family Welfare, Government of India, hosted an event to commemorate World No Tobacco Day 2024. This year's topic, "Protecting Children from Tobacco Industry Interference," emphasizes the critical need to protect adolescents from the harmful effects of tobacco use. During the ceremony, Shri Apurva Chandra, the Union Health Secretary, addressed the audience via video message, emphasizing the deadly effects of tobacco smoking.

The Government's Proactive Stance Against Tobacco

Shri Apurva Chandra stressed the government's proactive approach, which includes actions at all levels—local, national, regional, and global—to drastically reduce tobacco prevalence and exposure to tobacco smoke, promoting healthier communities. He unveiled the key focus areas for tobacco control initiatives in 2024, which include stricter enforcement of India's National Tobacco Control Law - COTPA 2003, increased public awareness campaigns, more tobacco-free educational institutions, and the establishment of tobacco-free villages across the country.

PV Sindhu Inspires Youth To Embrace A Tobacco-Free Life

Ms. PV Sindhu, an Indian badminton legend, was named the brand ambassador for Tobacco Control today in a significant gesture to encourage young children and youngsters to avoid all types of tobacco use. Ms. Sindhu asked everyone to join the anti-tobacco campaign in a powerful video message, pushing people to live tobacco-free lives and make healthier choices today for a better tomorrow.

Operating Guidelines For Tobacco Cessation Centers

The event also saw the release of operational guidelines for establishing tobacco cessation centers at medical institutions. This effort intends to educate and sensitize medical students to smoke cessation, in keeping with the National Medical Commission's criteria for training graduates in holistic medicine.

By providing these cessation treatments, medical institutions hope to significantly increase quit rates among tobacco smokers, strengthening the whole healthcare system. Tobacco cessation clinics will be integrated into medical and other healthcare facilities, helping to universalize cessation services and strengthening the health system as a whole.

Collaborative Efforts Toward A Tobacco-Free India

PV Sindhu's nomination as the brand ambassador for Tobacco Control is a smart move to capitalize on her influential status and influence, particularly among the younger population. Her participation in the campaign is meant to inspire and push others, particularly youth, to live a tobacco-free lifestyle.

With the joint efforts of the government, healthcare institutions, and influential personalities such as PV Sindhu, India hopes to achieve substantial progress in lowering tobacco use, protecting children from tobacco industry involvement, and creating a healthier country.

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