Muthoot Pappachan Group has appointed Shah Rukh Khan as their new brand ambassador

Description

The Muthoot Pappachan Group (MPG), often known as Muthoot Blue, has named Shah Rukh Khan as its new brand ambassador. This strategic relationship is an important milestone for MPG, as it aims to strengthen its brand visibility and forge new connections with a varied audience across the country.

Muthoot Pappachan Group is the promoter of renowned non-banking financial companies (NBFCs), including Muthoot FinCorp Limited (the group's flagship company), Muthoot Microfin Limited, Muthoot Capital Services Limited, and Muthoot Housing Finance Company Limited.

Promoting Financial Services Through Multiple Channels

As the group's brand ambassador, Shah Rukh Khan will appear in MPG advertisements across multiple channels to promote their varied range of services. These ads aim to highlight the group's diverse range of financial products and services, reinforcing its commitment to improving access and ease for everybody.

Shaji Varghese, CEO of Muthoot FinCorp, expressed his enthusiasm for the collaboration, stating, “Shah Rukh Khan’s association as the group’s brand ambassador will be seen in MPG’s campaigns across multiple channels, promoting our services. These campaigns aim to showcase a range of financial products and services, echoing the group’s commitment towards revolutionising access and streamlining convenience for all.”

Shah Rukh Khan’s Excitement For The Partnership

Expressing his excitement about the partnership, Shah Rukh Khan said, “Joining the Muthoot Pappachan Group as their brand ambassador is an exciting step. With a century-long legacy, MPG has immensely contributed to India’s financial landscape. I look forward to inspiring individuals across the country to dream big, as MPG turns those dreams into reality with their easily accessible bouquet of products.”

MPG and Shah Rukh Khan's collaboration is likely to have a big impact on audiences across the country, leveraging the actor's vast appeal and the group's century-long reputation in the financial services industry.

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