CURRENT AFFAIRS
CURRENT AFFAIRS
Description
Infibeam Avenues' CCAvenue, a leading payments platform, has formed a strategic agreement with Shivalik Small Finance Bank (SFB) to improve merchant access. Through this agreement, CCAvenue merchants will receive access to Shivalik SFB's large client base. The integration would allow bank account holders to make payments smoothly on CCAvenue-powered websites while benefiting Shivalik SFB's internet banking service.
Enhanced Business Potential
The integration of Shivalik SFB's internet banking service with CCAvenue's payment platform is expected to open up new prospects for retailers. Merchants in a variety of industries, including retail, travel, real estate, telecommunications, and government institutions, can dramatically increase their commercial potential by leveraging Shivalik SFB's huge consumer base.
Strategic Alliances For Growth
This agreement demonstrates Infibeam Avenues' dedication to developing strategic connections for corporate growth. Following a succession of agreements in 2024, including partnerships with IDFC First Bank and Saudi Awwal Bank, this agreement with Shivalik SFB reinforces CCAvenue's market position. With Shivalik SFB's approximately 600,000 consumers and a large geographical reach, this relationship has the potential to drive the growth of online organizations across India.
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