Amul has become the lead sponsor for the 2024 T20 World Cup in the United States and South Africa

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Amul, the famed Indian dairy conglomerate, has been selected the Lead Arm sponsor for the cricket teams from the United States and South Africa during the highly anticipated T20 World Cup in June.

The USA's Tournament Debut And Amul's Support

The US cricket team will make their T20 World Cup debut as co-hosts of the prestigious tournament, which begins on June 1. The semifinals and finals of the event will be held in the Caribbean.

Amul's sponsorship of the USA squad is particularly significant because the dairy behemoth has a global presence and its products, notably Amul milk, are now offered in the United States.

Expressing his excitement, Jayen Mehta, Managing Director of Amul, stated, “The goodness of Amul Milk will empower the USA Cricket team to win hearts and laurels from across the world. We wish our best to the team for the upcoming ICC T20 World Cup 2024.”

South Africa Strengthens Ties With Amul

Amul's involvement in cricket extends beyond the USA team; they have also been named Lead Arm Sponsor for the South African squad. This relationship builds on their prior partnerships, which included sponsorships for the 2019 ODI series and the 2023 ICC Cricket World Cup.

Mehta emphasized the importance of this partnership, saying, “Amul has been associated with the South Africa team in the 2019 ODI series and 2023 ICC Cricket World Cup. We are proud to further strengthen our association with the South Africa men’s cricket team and wish them all the best for the T20 World Cup.”

South Africa’s Opening Match

South Africa will begin their T20 World Cup campaign against Sri Lanka on June 3, with Amul's branding prominently displayed on the leading sleeve of the Proteas' World Cup playing kit.

Cricket South Africa expressed their delight, stating, “Amul is one of India’s most iconic and trusted dairy brands and will feature on the leading sleeve of the Proteas World Cup playing kit.”

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