Bandhan Life Insurance unveils its new identity and growth strategy

Description

Bandhan Life Insurance, formerly Aegon Life Insurance, has rebranded with the motto 'Bharat Ki Udaan, Bandhan Se' to highlight its dedication to enabling India's dreams. Bandhan Financial Holdings owns the company, which is pursuing an aggressive expansion strategy that includes hiring 1,000 new staff and expanding its customer base.

Transition And Vision

Satishwar B., MD and CEO of Bandhan Life, underlines the company's transformation as it joins the famous Bandhan Group. Bandhan Life's ambition for the next five years is to emerge as a major multi-channel insurance provider, focusing on digital innovation, strong distribution, and exceptional service.

Enhanced Offerings And Brand Identity

The new product names, such as Bandhan Life iTerm Prime, reflect a more comprehensive and customer-centric strategy. The company's new logo, which depicts a budding bud, represents its commitment to nourishing India's goals and aspirations. Customers are welcome to explore these expanded services on the company's website, which demonstrate Bandhan Life's commitment to provide value across all key product categories.

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