Paytm E-Commerce Has Rebranded As Pai Platforms After Receiving Approval From The Registrar Of Companies On February 8

Description

Paytm E-commerce has undergone a big shift, calling itself Pai Platforms. Along with the renaming, it purchased Bitsila, a well-known seller platform that operates within the Open Network for Digital Commerce (ONDC).

Name Change

• Paytm E-commerce Private Limited has officially changed its name to Pai Platforms Private Limited, receiving clearance from the Registrar of Companies on February 8.

•  Pai Platforms evolved from Paytm E-Commerce Private Limited, which was the company's initial name.

Acquisition of Bitsila

• Pai Platforms' acquisition of Bitsila, announced in 2020, strengthens its position in the ONDC ecosystem.

• Bitsila, known for its full-stack omnichannel and hyperlocal commerce capabilities, works with large brands like McDonald's and BigBasket on ONDC.

Enhanced Commerce Play

• The acquisition strengthens Pai Platforms' position as a top buyer platform on the ONDC network.

• Bitsila's extensive capabilities allow it to manage over 600 million product categories across 10,000+ stores in 30+ locations, including industries such as grocery, food and beverages, fashion, beauty, BPC, and home décor.

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