Ranveer Singh joins boAt as a stakeholder and brand ambassador

Description

Ranveer Singh, a Bollywood actor, recently invested in the renowned lifestyle brand boAt, becoming both a stakeholder and the official face of the firm's audio products. This relationship is a significant move for boAt, as Singh joins their distinguished list of brand ambassadors, which already includes well-known celebrities and sports figures.

A Strategic Investment

Ranveer Singh's investment in boAt is more than just a financial decision; it is a collaborative endeavor to transform the audio experience for the Indian market, with a focus on the Gen Z and Millennial populations. Singh is known for his bright personality and profound connection to music, and his involvement is expected to inject new vitality and innovation into the brand.

With Ranveer Singh on board, boAt's brand ambassadors now include some of the most significant figures in the entertainment and sports industries, including Kiara Advani and Rashmika Mandanna, as well as cricketers Shreyas Iyer, Hardik Pandya, KL Rahul, and Jemimah Rodrigues. This group of ambassadors exemplifies boAt's dedication to creating a brand that speaks to the youth and the young at heart.

The Vision Behind The Partnership

Aman Gupta, co-founder and CMO of boAt, expressed his excitement to have Ranveer Singh join the company. Gupta identified Singh's infectious enthusiasm and passion for music as crucial qualities that complement boAt's basic values. The cooperation is considered as a validation of boAt's objective to improve the audio experience in India, with an emphasis on innovation, high-quality sound, and community building.

Ranveer Singh expressed his excitement about collaborating with boAt, underlining the brand's dedication to exceptional sound quality and strong ties with the younger generation. For Singh, investing in boAt means becoming a part of a movement aimed at "amplifying the sound of India like never before."

The "Lost In Nirvana" Campaign

Collaboration has already begun with the 'Lost in Nirvana' campaign, which was created and implemented by the creative firm Talented. The campaign includes ad videos that highlight the Nirvana range's remarkable features, including 120 hours of battery life, boAt distinctive sound, and active noise cancellation technology. In the ad, Ranveer Singh welcomes spectators on a musical trip, presenting him in a never-before-seen avatar.

BoAt's Journey And Offerings

boAt, founded in 2015 by Aman Gupta and Sameer Mehta, has quickly established itself as a market leader in wearable technology, offering a varied variety of goods such as headphones, smartwatches, and speakers. To date, the company has received a total investment of $177 million, indicating substantial growth and potential in a competitive field.

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