Tata Sons Private Limited has successfully used its Right to Match card to maintain the renowned title sponsorship of the Indian Premier League (IPL) for the next five seasons, from 2024 to 2028. This development comes after the Board of Control for Cricket in India (BCCI) issued an Invitation to Tender (ITT) for Title Sponsorship Rights in late December 2023.
Tata Group Signs IPL Title Sponsorship: Context
Tata Group initially replaced Chinese smartphone maker Vivo as the IPL title sponsor in 2022 and 2023, contributing INR 365 crore each season. With their recent choice to keep the title sponsorship, the group is positioned for a long and prominent relationship with the world's most lucrative cricket league.
Tender Process Details
The ITT document details the tender process, including eligibility conditions and submission procedures, as described by the BCCI.
Interested parties were obliged to adhere to the specified brand categories outlined in Annexure B, which prevented certain businesses from bidding.
Tata's Right To Match
Tata Sons Private Limited, the current title sponsors, exercised their 'Right to Match' in response to the valuation offered by Aditya Birla Group, securing sponsorship for the following five years.
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