The Indian Institute of Management (IIM) Lucknow collaborated with Imarticus Learning to establish an executive management program in sales and marketing leadership for graduates with at least five years of relevant work experience.
This course will present students with masterclasses delivered by CXOs to help them comprehend real-life hurdles encountered in the field. According to IIM-L, the exposure seeks to enrich their learning experience and provide networking opportunities, allowing them to forge connections inside the industry and keep updated about employment chances.
The program will employ gamified learning methodologies and will make use of the Imarticus gaming studio. Furthermore, the training will include the REVMANEX Sales Excellence Simulation, which was created by renowned professor Jean-Claude Larreche to enable hands-on experiential learning in sales and marketing. The Wharton Marketing Excellence Simulation is also employed for understanding how to maximize customer lifetime value.
Students will be able to attend on-campus and off-campus events, as well as join local alumni groups.
The 11 month course is for Rupees 2,98,000 + GST including Rupees 43,000 + GST as registration fee. “Registration fee includes a non-refundable application fee of Rs 3000 + GST,” read the official notice. The total intake would be 50 students and the course will begin in September.
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