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According to Duff & Phelps' Celebrity Brand Valuation Report 2021 (7th Edition) titled "Digital Acceleration 2.0," (Now Kroll). For the fifth year in a row, Indian cricketer Virat Kohli was named the most valuable celebrity in 2021. Virat Kohli's brand worth has plummeted from USD 237.7 million in 2020 to USD 185.7 million in 2021. Alia Bhatt is the most valuable female celebrity in the world, with a brand worth of USD 68.1 million. She is the most valuable brand among female Bollywood stars and is the youngest celebrity in the top ten.

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