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The Ministry of Information and Broadcasting has requested that the Broadcast Audience Research Council (BARC India) begin "news channel ratings" immediately.

The Ministry of Key Facts has requested that news channel viewing statistics be made public, as well as the last three months' data in monthly format.

According to the government, viewing figures for news and specialist genres would be reported using a "four week rolling average concept."

When and why were the ratings put on hold?

In October 2020, BARC India ceased publishing news channel TV ratings data. It was halted in the midst of a Mumbai police inquiry into viewership data tampering.

Process Revisions

BARC's processes, supervision systems, and protocols have all been updated.

It has changed its governance structure in accordance with the recommendations of the TRP committee and the TRAI.

It has also begun the process of reconstituting its board of directors and technical committee in order to induct independent members.

In addition, BARC has established a permanent oversight committee and updated data access standards.

System Revisions

News and Niche Genres would be reported using a 'four week rolling average idea,' according to the new approach.

Working Group the Ministry has also established a 'Working Group,' led by Prasar Bharati CEO Shashi Shekhar Vempati. Based on the recommendations of the TRAI and the TRP Committee Report, the working group will look at exploiting return path data capabilities for TV viewership data service.

BARC India is a joint industry organisation of the Broadcast Audience Research Council (BARC). It was created by the Indian Broadcasting Federation (IBF), the Advertising and Media Agency Association of India (AAAI), and marketers (ISA). It is the world's largest television measurement science trade association. It measures TV channel viewership using audio watermark technology. It can also detect viewing that has been changed in time. BARC was established in 2010. The company's headquarters are in Mumbai, India.

India's Telecom Regulatory Authority (TRAI)

The Telecom Regulatory Authority of India (TRAI) was established in 1997 under section 3 of the Telecom Regulatory Authority of India Act. The telecoms sector in India is regulated by this authority. A chairperson, two full-time members, and two part-time members make up the committee.

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