Degree Course Type 

Masters

Entry Level Qualification 

Graduate

Degree Course Duration 

2 Year

Course Fields 

Management

Degree Course Entrance Exam 

CAT, XAT, MAT, GMAT

Average Course Fee 

200000 - 450000

Average Salary Offered 

500000 - 1000000

Course Details 

MBA in Customer Relationship Management (CRM) is a two-year post-graduate program that offers knowledge about various different techniques and skills regarding customer’s relationships and how to maintain those relationships for a long run for companies benefit by using new marketing tools and technologies.

Course Highlights 

Given below are few of the important highlights of the program.

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About Course 

MBA in Customer Relationship Management (CRM) is a two-year post-graduate program that offers knowledge about various different techniques and skills regarding customer’s relationships and how to maintain those relationships for a long run for companies benefit by using new marketing tools and technologies.

CRM involves various steps for planning, organising, and synchronizing new sales activities and improving customer support. The ultimate goal of customer relationship management in the company is to market their products well and to keep the clients happy. With changing times and every company/organization vying for customers attention, it is necessary for managers to be well equipped with customer relationship dynamics and how to enhance relationships that a company has with different clients.

A postgraduate degree in CRM will help managers to critically analyse and to implement different policies to increase the sales of the products. The key study areas during the program are customer relations, financial management, marketing management, customer research, marketing communication, integrated communication and brand management. Students during their last semester also undertake fieldwork and dissertation.

Why Choose Course And Required Skills 

1. One can go for higher degree programs in respective subjects such as M.Phil & Ph.D. for further research studies.

2. The course teaches the student to aim to reinvent marketing and customer management for high-performance businesses. Consultants specialized in this area focus on strategy and take responsibility for organizational change and business transformation.

3. You are likely to be involved in a range of activities from assessing businesses and processes to performing value analysis to identifying opportunities for improvement.

4. The course helps them create a superior experience for their customers and enhance the value of their customer relationships by combining knowledge with the latest tools and technologies.

Eligibility  

1. Completion of an undergraduate degree or UG in Customer Relationship Management (CRM) a recognised university of India. Candidates must have scored an aggregate of 55% marks during the duration of the degree. 

2. Candidates must have a valid scorecard for CAT, XAT, MAT etc. to be eligible for admission into postgraduate management courses.

3. Several universities and colleges conduct counselling sessions after the entrance test to complete the admission process.

Entrance Exams Details 

Some Entrance exams like the Common Admission Test (CAT) along with a graduate degree from a recognized college and university, however, other business schools require passing either CAT, XAT, GMAT, JMET, or MAT each of which qualifies candidates for entrance into any management institutions in India.

Degree Course Syllabus 

First Year:

Second Year:

Top Colleges 

Following is some of the top colleges offering Management courses: 

Department of Management Studies, Indian Institute of Technology (Delhi, Indian Institute of Management (Kozhikode), Faculty of Management Studies (Delhi), Indian Institute of Technology (Chennai), Sydenham Institute of Management Studies Research and Entrepreneurship Education (Mumbai). You can explore these colleges on our website to check if they offer MBA - Customer Relationship Management or not.

Course Fees 

The average fee for MBA - Customer Relationship Management is INR 4,50,000 per year.

Top Recruiters And Salary 

The top recruiting companies offering jobs for CRM course are listed below:

1. Microsoft

2. SugarCRM

3. Amazon.com Inc

4. Wipro

5. HSBC

6. Zendesk

7. Concentrix Corporation

8. Lithium

9. Pega

10. 24/7 Customer

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The salary for Customer Relationship Management professionals vary slightly as per their field of expertise and experience accumulated. Generally this career pathway ensures excellent job stability and a stable source of income for the graduates. Here is a brief insight into the average salary that customer relationship management graduates can expect. 

Course Scope And Career Options 

MBA in CRM is a right career choice for the aspirants who have always been fascinated by the dynamics of customer relationship and marketing of products. MBA in CRM equips candidates with the right skill sets and business training. Interested students can also go for higher studies such as M.Phil., Ph.D. for jobs opportunities like professor and lecturer in the universities. The popular employment areas for MBA in CRM graduates are:

1. Colleges/ Universities

2. Research Department

3. Banking & Finance Sector

4. Legal Services

5. Customer Support Services

6. Insurance Companies

7. E-Commerce Sector

The entry-level salary of a customer relationship manager is Rs. 3 lakhs to Rs. 4 lakhs. Customer relationship managers are responsible for multiple tasks in the organization. The course helps the managers to create a unique experience for the customers and clients of the company by using latest tools and technology. Listed below are popular job roles for CRM management graduates:

1. Customer Relationship Managers

2. Customer Service Executive

3. Budget Manager

4. Guest Relations Executive

5. Team Leader

6. Financial Planner

7. Security Analyst

Admission Process 

1. Admission to any of the IIM (Indian Institutes of Management) schools requires passing Common Admission Test (CAT) along with a graduate degree from a recognized college and university, however, other business schools require passing either CAT, XAT, GMAT, JMET, or MAT each of which qualifies candidates for entrance into any management institutions in India.

2. Apart from these entrance tests, there are few business schools that conduct aptitude tests individually which qualifies candidates for that particular business school.  The short-listed candidates of the IIMs and some other leading management institutes are expected to write essays.

2. Group discussions and personal interviews are also conducted generally to determine the personality traits and communication skills of the candidates. For many management colleges in India, Admission: Many B-schools offer admission to a candidate on the basis of the cumulative scores of the Entrance Exam, GD/PIs, and sometimes work experience.