- Degree Course Type
- Entry Level Qualification
- Degree Course Duration
- Course Fields
- Degree Course Entrance Exam
- Average Course Fee
- Average Salary Offered
- Course Details
- Course Highlights
- About Course
- Why Choose Course And Required Skills
- Eligibility
- Entrance Exams Details
- Degree Course Syllabus
- Top Colleges
- Course Fees
- Top Recruiters And Salary
- Course Scope And Career Options
- Admission Process
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Course Details
MASTER IN MANAGEMENT STUDIES
Degree Course Type
Masters
Entry Level Qualification
Graduate
Degree Course Duration
2 Year
Course Fields
Management
Degree Course Entrance Exam
Average Course Fee
250000 - 300000
Average Salary Offered
300000 - 900000
Course Highlights
Check out all important details about MMS in Marketing from the table given below.
Level | PostGraduate |
Duration | 2 Years |
Exam Type | Semester |
Minimum Qualification Requirement | Bachelor Degree |
Average Initial Salary | INR 3 to 9 lacs per annum |
Selection Process | Entrance Exam |
Minimum Aggregate Score Requirement | 57%-65% |
Major Recruiters | Tata Consultancy Services, Cognizant Technology Solutions Corp, HDFC, ICICI, Accenture, IBM, HCL etc. |
About Course
MMS in Marketing or Master in Management Studies [MMS] in Marketing is a two-year master degree in marketing. This master degree in management is among the most opted career options by the students who are looking to boost up their career and are looking for growth. With the increase in the competition, companies are looking for marketing managers to boost up their sales. Companies have started looking for candidates who are capable of providing new heights to their organisations. Candidates who are good in marketing skills may choose this specialization.
MMS in marketing is not just limited to marketing education but also it trains students for market strategies, sales, executive and leadership management skills, marketing fields, consumer trends, product management and market research in different industries. It also helps the candidate to acquire adequate skills in supervising and controlling business activities along with planning and managing employees. The first three semesters of the degree will cover theoretical topics while the final semester will involve a training period. Candidates may complete the training from any company and organization.
Why Choose Course And Required Skills
This master degree in management is among the most opted career options by the students who are looking to boost up their career and are looking for growth. With the increase in the competition, companies are looking for marketing managers to boost up their sales. Companies have started looking for candidates who are capable of providing new heights to their organisations. Candidates who are good in marketing skills may choose this specialization.
MMS in marketing is not just limited to marketing education but also it trains students for market strategies, sales, executive and leadership management skills, marketing fields, consumer trends, product management and market research in different industries. It also helps the candidate to acquire adequate skills in supervising and controlling business activities along with planning and managing employees. The first three semesters of the degree will cover theoretical topics while the final semester will involve a training period. Candidates may complete the training from any company and organization.
Eligibility
Candidates who are seeking admission to MMS in marketing must have cleared BBA or any other bachelor degree with at least 50% marks. The minimum percentage required will be varied as per the college category. Candidates may check the minimum percentage required from the official website of the college. Additionally, the candidate must have cleared 12th examination with a minimum percentage of 50% marks.
Entrance Exams Details
All the MMS in marketing offering colleges will provide admission on the basis of candidates scores in the entrance examination. There are many entrance examination conducted at national as well as the institutional level. Candidates may check the college brochure to know all the exams required for admission. Some of the common entrance examination along with the type of institution that accepts the scores are provided below.
CAT | IIMs and Most of the top league b schools |
MHCET | Management colleges in Maharashtra |
CMAT | B schools/ Institutes approved by AICTE |
MAT | Institutes/ Colleges under AIMA |
NMAT | All campuses of NMIMS |
RMAT | Management colleges in Rajasthan |
Andhra Pradesh Integrated Common Entrance Test | Management colleges in Andhra Pradesh |
Degree Course Syllabus
Semester 1
Business Statistics | Managerial Economics |
Financial Accounting | Operations Management |
Perspective Management | |
Electives (Any 3) | |
Business Ethics | Effective & Management Communication |
E-commerce | Information Technology for Management |
Organizational Behaviour | Negotiation & Selling Skills |
Foreign Language (Other than English) | Personal Grooming / Personal Effectiveness |
IT Skills for Management And Technology Platform | Introduction to Creativity & Innovation Management |
Semester 2
Business Research Methods | Marketing Management |
Financial Accounting | Operations Research |
Human Resource Management | |
Electives (Any 3) | |
Analysis of Financial Statements | Entrepreneurship Management |
Business Environment | Ethos in Indian Management |
Corporate Social Responsibility | Intellectual Capital & Patenting |
Cost & Management Accounting | Legal & Tax Aspects of Business |
Developing Teams & Effective Leadership | Management Information System |
Semester 3
Consumer Behaviour | Sales Management |
Marketing Strategy | Services Marketing |
Product & Brand Management | Summer Internship |
Electives (Any 1) | |
Customer Relationship Management | Marketing Analytics |
Digital Marketing | Marketing of Banking & Financial Services |
Distribution & SCM | Marketing Research & Analysis |
Event Management | Retail Management |
Healthcare Marketing | Rural Marketing |
Tourism Marketing | |
Semester 4
Project Management Final Project (300 Marks) | |
Electives (Any 1 ) | |
Business to Business Marketing | Trends in Marketing |
Integrated Marketing Communications | International Marketing |
Top Colleges
Following are some of the top colleges offering Management courses :
1. K. J. Somaiya Institute of Management Studies and Research (Mumbai)
2. International Management Institute (New Delhi)
3. National Institute of Industrial Engineering (Mumbai)
4. Xavier Labour Relations Institute (Jamshedpur)
5. Institute of Management Technology (Ghaziabad).
Course Fees
The average fee for MMS in Marketing is INR 2,50,000 per year.
Top Recruiters And Salary
Top Recruiters
1. Tata Consultancy Services
2. Cognizant Technology Solutions Corp
3. HDFC
4. ICICI
5. Accenture
6. IBM
7. HCL etc.
Salary
Average Initial Salary is INR 3 to 9 lacs per annum.
Course Scope And Career Options
Career Options
Companies from all the sector require managers from marketing. Candidates may apply for a job at any of the companies after completing their MMS in marketing. There are many job profiles available for marketing managers, candidates will have to find out the profile satisfying their interest and skill set.
Some of the areas where the candidates may apply for a job are listed below:
1. Brand & Marketing
2. Industrial Houses
3. Educational Institutes
4. Multinational Companies
5. Public Works
6. Tourism Industry
7. Personal Business
8. Candidates may apply for any job profile listed below
9. Marketing Manager
10. Asset Management
11. Brand manager
12. Corporate sales
13. Sales Manager
14. Market Research Analyst
15. Media Planner
16. Head of Digital Marketing
17. Product Manager
Admission Process
Admission to the MMS in Marketing will be done on the basis of the selection process decided by the college. The college will release the admission notification on the official website. Candidates may then visit the college website to fill the application form. Selection of the candidates will be done on the basis of scores in the bachelor degree examination followed by the performance in the entrance examination. Any candidate who failed to score well in the entrance examination will not be admitted. Selected candidates will be called to college for the final round of selection i.e seat confirmation and document verification.
