Degree Course Type 

PG Diploma

Entry Level Qualification 

Graduate

Degree Course Duration 

2 Year

Course Fields 

Management

Degree Course Entrance Exam 

CAT

Average Course Fee 

600000 - 800000 Per Year

Average Salary Offered 

400000 - 500000 Per Year

Course Details 

Course Available - Post Graduate Diploma in Management in Marketing

Course Highlights 

Highlights

About Course 

PGDM in Marketing is a full-time postgraduate-level diploma course that specialises a candidate in the field of Marketing. It is one of the most popular PGDM courses offered in India and has an excellent career prospect and salary. PGDM in Marketing is an ideal choice of course for any candidate that wants to take up leadership positions in the sales and marketing sector of any organisation. It is mostly offered by autonomous institutions and is considered to be equivalent to an MBA course if the offering institutions have been accredited by AIU. Even without the AIU accreditation, the course curriculum of PGDM in Marketing closely remembers that of MBA in Marketing. However, in many of the top b-schools of India, the PGDM variant of the Marketing course can be found to have a more advanced curriculum than the MBA variants.

PGDM in Marketing can be taken up by a candidate who has completed his graduate studies and is interested in applying for management roles. The course takes a student through the general principles of management and provides a holistic idea of the management sector while focusing mainly on marketing-related subjects. Students are also allowed to choose from elective subjects in order to make the course more suitable for their requirements. The course helps develop the analytical and reasoning abilities of an individual and builds a base of theoretical knowledge of the students. During their PGDM in marketing study in India, candidates are also required to undergo a mandatory internship and are also required to take up case studies in order to provide them with hands-on expertise to face professional challenges in the future.

Why Choose Course And Required Skills 

PGDM in Marketing can be taken up by a candidate who has completed his graduate studies and is interested in applying for management roles. The course takes a student through the general principles of management and provides a holistic idea of the management sector while focusing mainly on marketing-related subjects. Students are also allowed to choose from elective subjects in order to make the course more suitable for their requirements. The course helps develop the analytical and reasoning abilities of an individual and builds a base of theoretical knowledge of the students. During their PGDM in marketing study in India, candidates are also required to undergo a mandatory internship and are also required to take up case studies in order to provide them with hands-on expertise to face professional challenges in the future.

Eligibility  

The candidates who are seeking admission to the PGDM in Marketing course must first ensure that they are eligible for the course before applying.

Given below are the eligibility criteria for admission to the PGDM in marketing course:

1. The minimum education requirement for admission to PGDM in Marketing is graduation i.e. a bachelor's degree course from a recognized university.

2. The candidate must have at least 50% aggregate marks (45% for reserved category candidates) in Class 12th.

3. Candidates from all streams are eligible to apply for the course.

Entrance Exams Details 

Candidates have to appear for national / state/institute level entrance exams such as CAT, MAH MBA CET, XAT etc.

Degree Course Syllabus 

First Year

Second Year
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Top Colleges 

Course Fees 

Top Recruiters And Salary 

Here are some of the top companies that hire PGDM in Marketing graduates:

1. Amazon

2. Coca-Cola

3. Pepsico

4. Godrej

5. Hindustan Unilever Ltd.

6. Future Group

7. Citigroup

8. ITC etc.

Salary

Course Scope And Career Options 

Career Options 

PGDM in Marketing course targets and prepares candidates for a career in the sales and marketing sector. It is one of the most challenging sectors of industry but it attracts some of the most dedicated, creative and talented individuals. There are plenty of career opportunities available after PGDM in Marketing and candidates can earn a good salary on average.

There are many MNCs that turn to PGDM in Marketing graduates for managing their sales and marketing departments. The job prospects after PGDM in Marketing are not only limited to the domestic market but graduates can explore career opportunities abroad as well. For a candidate that has a good analytical mind and ability to come up with out-of-the-box solutions to day-to-day problems, there is an exceptional scope of growth in terms of position and salary after the PGDM in Marketing Course.

Admission Process 

The admission process of your chosen college may be slightly different than the details given below:

1. The admission of candidates to the PGDM in marketing course is based on merit in entrance exams.

2. Candidates have to appear for national / state / institute level entrance exams such as CAT, MAH MBA CET, XAT etc.

3. College’s shortlist candidates as per their performance in the entrance exam.

4. Shortlisted candidates then have to appear for the GD / PI round of their chosen college.

5. The selection is done as per the overall performance of the candidate in the entrance exam and interview.

6. Some colleges may also consider graduation and intermediate scores when granting admission.

7. Many private colleges also offer direct admission without any entrance exam to the course under the management quota. Such admissions are done based on graduation merit but candidates have to pay a higher admission fee for this route.