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Course Details

BACHELOR OF BUSINESS ADMINISTRATION IN RETAIL MANAGEMENT

Degree Course Type 

Bachelors

Entry Level Qualification 

Class 10+2

Degree Course Duration 

3 Year

Course Fields 

Management

Degree Course Entrance Exam 

No Entrance Exam

Average Course Fee 

300000 - 500000

Average Salary Offered 

200000 - 400000

Course Highlights 

Here are Major Highlights of the Course: 

Full Name

Bachelor of Business Administration in Retail Management

Level

Undergraduate

Duration

3 years

Eligibility

10 + 2

Exam Type

Semester

Average Course Fee

Rs. 3 - 5 lakhs

Average Starting Salary

Rs. 2 - 4 LPA

About Course 

BBA in Retail Management is a 3-year undergraduate study of the key principles and operations involved in retailing and retail establishments. The course covers all the basic aspects of the retail industry and provides a student with the necessary knowledge and skill set to succeed in the retail industry. The course is available for students who have passed or are appearing in the 10 + 2 examinations and is good for a student who wishes to make a career in an industry that directly or indirectly makes use of retailing operations. 

The main focus of BBA in Retail Management courses revolves around the study of activities such as purchasing, inventory control and management, personnel and resource management, marketing, merchandising, management of finances, etc. The course curriculum of BBA in Retail Management is designed as to give a student top-to-bottom knowledge for the functioning and supervision of a retail establishment. Students learn key concepts such as marketing, customer relationship management, strategies used in retailing, human resource management, etc.​​​​​​​

Why Choose Course And Required Skills 

The BBA in Retail Management program allows students to enter this potentially rewarding industry and equips them with the necessary skills to succeed. One significant disadvantage of working in the retail industry is the low starting salary; nevertheless, with enough experience, specialists may make excellent earnings in this area. On top of that, the sheer number and performing opportunities available to BBA Retail Management graduates are fantastic incentives to pursue this career.

Eligibility  

The minimum qualifying criteria that prospective individuals must meet to apply for the course are listed below:

1. Completion of a 10+2 education from a recognized educational Board.

2. Commerce subjects as the primary study topics at the 10+2 level.

3. A minimum 10+2 aggregate score of 50% (45% for SC/ST/OBC applicants).

Entrance Exams Details 

Most institutes offering the course admit students based on their performance in a relevant entrance test, followed by a round of Personal Interview. Some institutes conduct their own entrance tests to offer admission. The admission process generally varies across colleges.

Degree Course Syllabus 

First Year

Basic Principles of Management

Basics of Economics

Marketing Principles

Human Resource Management

Retailing Fundamentals

Logistics Management

Communication

--


Second Year

Supply Chain Management

Customer Relationship Management

Visual Merchandising

Retail Store Design

Legal Aspects of Retail Businesses

Information System

Organizational Behaviour

Principles of E-Commerce


Third Year

Business Ethics

Retail Branding

Sales Management

Store Management

Retail Data Analytics

Branding in Retail

Top Colleges 

Following are some of the top colleges offering Management courses: Institute of Management Technology (Ghaziabad), Shailesh J Mehta School of Management (Mumbai), Indian Institute of Foreign Trade (New Delhi), National Institute of Industrial Engineering (Mumbai), Indian Institute of Management (Kozhikode), etc.​​​​​​​

Course Fees 

The average fee for a BBA in Retail Management is INR 3 to 5 lakh per year.

Top Recruiters And Salary 

The average salary for a BBA in Retail Management is INR 2 to 4 lakh per year.

Course Scope And Career Options 

With an estimated worth of around USD 1 trillion, the Indian retail industry is the fifth-largest in the world. It accounts for a major chunk of the Indian economy and has an important share in the GDP of India. Plus, there is a huge score for growth in the urban as well as rural retailing in India. Therefore, it is quite apparent that this huge industry offers unlimited career opportunities and vast scope of growth for Retail Management professionals.

BBA in Retail Management course enables a student to tap into this potentially rewarding industry and provides them with the required skills to succeed. Since the course has a very versatile curriculum involving aspects of economics, marketing, visual merchandising, sales, branding as well as customer support, there are vast avenues of career opportunities open for BBA in Retail Management students.


The key areas of employment for a BBA in Retail Management graduate include the following.

1. Shopping Malls

2. Departmental Stores

3. Warehouses

4. Retail Outlets

5. Firms related to Logistics and Supply Chain Management

6. Manufacturing Companies etc.

Given below are the popular job positions for BBA in Retail Management students.

1. Store Manager

2. Visual Merchandiser

3. Operations Manager

4. Accounts Manager

5. Sales Analyst

6. Warehouse Manager etc.​​​​​​​

Admission Process 

Most institutes offering the course admit students based on their performance in a relevant entrance test, followed by a round of Personal Interview. Some institutes conduct their own entrance tests to offer admission. The admission process generally varies across colleges. A few institutes also provide direct admission based on the candidate’s score at the 10+2 level.

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