- Degree Course Type
- Entry Level Qualification
- Degree Course Duration
- Course Fields
- Degree Course Entrance Exam
- Average Course Fee
- Average Salary Offered
- Course Details
- Course Highlights
- About Course
- Why Choose Course And Required Skills
- Eligibility
- Entrance Exams Details
- Degree Course Syllabus
- Top Colleges
- Course Fees
- Top Recruiters And Salary
- Course Scope And Career Options
- Admission Process
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Course Details
BACHELOR OF BUSINESS ADMINISTRATION IN MEDIA MANAGEMENT
Degree Course Type
Bachelors
Entry Level Qualification
Class 10+2
Degree Course Duration
3 Year
Course Fields
Management
Degree Course Entrance Exam
Average Course Fee
100000 - 500000 Per Year
Average Salary Offered
250000 - 1200000 Per Year
Course Highlights
Check out the major highlights of the BBA in Media Management program
Full Name | BBA in Media Management |
Degree Level | Bachelor |
Exam Type | Semester |
Average Starting Salary | INR 2.5 to 14 Lacs |
Top Recruiters | The media department of all the major companies such as Google, Oppo, Microsoft, Samsung, LG, Apple, HP, Amazon, Accenture, Ernst & Young, Murugappa, Genpact, Microland, Info Edge. |
About Course
BBA in Media Management or Bachelor of Business Administration in Media Management is an undergraduate program in Media and Event Management. The three-year undergraduate program is open for candidates who have completed 12th and are looking for a career in media management. BBA in Media Management provides relevant skills to media managers whose job is to create useful and economically viable concepts in businesses and organizations, interpret their application competently, and analyze their performance. Besides this, the program provides training in accounting, marketing, economics, and management.
The course curriculum of BBA in Media Management includes the importance of digital law, project management, digital marketing, social networking, and new interactive technologies. BBA in media management is divided into three years with each year covering media management topics. The curriculum also involves a project that helps the students learn practical communication skills. The BBA program in Media Management has been created for those candidates who wish to focus on Media and Media Management. A person who is interested in making a career in films, television, magazines, and radio can benefit from this course
Why Choose Course And Required Skills
BBA in Media Management provides a wide range of career options. Professionals in media management have diverse career prospects. They can join as a media manager in any industry as almost every industry requires good media manager to handle their media activities. In addition to this, the media industry is always in search of skilled media managers.
Eligibility
The minimum eligibility criterion for BBA in media management depends on the college to which the candidate is applying for admission. Every college and institute has its own eligibility criteria and selection process. Candidates can visit the official website of the respective college in order to verify the eligibility criteria and admission requirements of that college. However, we have provided some basic eligibility criteria for admission to BBA media management which candidates can refer to
1. Applicants seeking BBA admission to Media Management must have completed 12th with a score of at least 50-55 percent.
2. The minimum percentage required for admission will be determined by the college and it may vary for all the sections depending on the college.
Entrance Exams Details
The final selection at any college offering this course will be done on the basis of the candidate's performance in the academic degree. Some of the colleges might consider marks in the entrance examination conducted by them. The college will conduct the entrance examination to check the problem-solving skills of the candidates. Candidates need to score well in the entrance examination in order to increase their chances of getting selected.
Degree Course Syllabus
Every college has its own syllabus for BBA in Media Management.
Semester 1 | Semester 2 | ||
S.No | Subjects | S.No | Subjects |
1 | Business Accounting | 1 | Business Communication II |
2 | Business Communication I | 2 | Business Economics II |
3 | Business Computing | 3 | Business Statistics |
4 | Business Economics I | 4 | Community Service 2 |
5 | Business Mathematics | 5 | Financial Management |
6 | Community Service 1 | 6 | Marketing Management |
7 | Introduction to Management & Leadership (Online) | 7 | Media and Culture |
Semester 3 | Semester 4 | ||
S.No | Subjects | S.No | Subjects |
1 | Brand Management | 1 | Advertising & Sales Promotion |
2 | Communication Theories | 2 | Digital Communication and New Media |
3 | Event Management | 3 | Human Resource Management |
4 | Evolution of Media | 4 | Industry Visit |
5 | Franklin Gothic | 5 | Open Elective 2 * |
6 | Open Elective 1* | 6 | Program Elective 1* |
7 | Organizational Behaviour | 7 | Public Relation and Mass Communication |
8 | Research Methodology & Report Writing | - | - |
Semester 5 | Semester 6 | ||
S.No | Subjects | S.No | Subjects |
1 | Business Policy & Strategy | 1 | Business Information System |
2 | Customer Relationship Management | 2 | Dissertation II |
3 | Dissertation I | 3 | Entrepreneurship & Venture Management |
4 | Programme Elective 2 | 4 | Programme Elective 3 * |
5 | Publishing books, magazines & websites | - | - |
6 | Summer Internship | - | - |
7 | TV Production and Programming | - | - |
Top Colleges
Following are some of the top colleges offering Management courses: Management Development Institute (Gurgaon), Indian Institute of Management (Kozhikode), Indian Institute of Foreign Trade (New Delhi), K. J. Somaiya Institute of Management Studies and Research (Mumbai), Shailesh J Mehta School of Management (Mumbai), etc.
Course Fees
The average fee for a BBA in Media Management is INR 1 to 5 lakh per year.
Top Recruiters And Salary
Top Recruiters: Google, Oppo, Microsoft, Samsung, LG, Apple, HP, Amazon, Accenture, Ernst & Young, Murugappa, Genpact, Microland, Info Edge, etc.
Salary:
The average fee for a BBA in Media Management is INR 2.5 to 12 lakh per year.
Course Scope And Career Options
BBA in Media Management provides a wide range of career options. Professionals in media management have diverse career prospects. They can join as a media manager in any industry as almost every industry requires good media manager to handle their media activities. In addition to this, the media industry is always in search of skilled media managers. Candidates can apply for the positions once they have completed their bachelor degree. Candidates who don’t want to do the job then may enrol for an MBA in media management or any other master program. Some of the areas where the candidates can apply for a job are:
1. Entertainment & Social Media
2. Websites
3. Digital Marketing Companies
4. Educational Institutions
5. Gaming Websites
6. Film Industry
7. News and Media
8. Media Firms
9. Radio Stations
10. MNCs
11. TV Production Firms
12. Publishing Firms
13. Newspapers
14. Film Production Houses
15. Digital Media Firms
Candidates can also apply for some of the major job profiles listed below
1. Social Media Strategist/ Writer
2. Teacher/Lecturer
3. Media Operations Lead
4. Social Media Agents
5. Social Media Analyst
6. Digital Media Consultant
7. Media Planner
Admission Process
The final selection at any college offering this course will be done on the basis of the candidate's performance in the academic degree. Some of the colleges might consider marks in the entrance examination conducted by them. The college will conduct the entrance examination to check the problem-solving skills of the candidates. Candidates need to score well in the entrance examination in order to increase their chances of getting selected. Not every college will conduct an entrance examination for admission. Some of the colleges might provide admission directly on the basis of 12th scores. The complete admission process for BBA in media management can be verified from the official website of the selected college.