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Course Details

BACHELOR OF ARTS IN VISUAL COMMUNICATON

Degree Course Type 

Bachelors

Entry Level Qualification 

Class 10+2

Degree Course Duration 

3 Year

Course Fields 

Arts

Degree Course Entrance Exam 

CUET UG

Average Course Fee 

10000 - 100000

Average Salary Offered 

250000 - 600000

Course Highlights 

A few details on the BA in Visual Communication are provided below:

Course Name

BA in Visual Communication

Degree

Graduation

Course Duration

3 years

Eligibility

(10+2) from a recognized board and at least 50% marks in aggregate

Admission Process

Merit and Entrance test

Exam

Semester wise

Course Fee

INR 30,000-INR 300,000

Job Roles

Production Assistants, Graphic Artist, Media Marketing Manager, Digital Photographer, Instructional Designer Graphic Artist, Desktop Publisher etc.

Average Salary

INR 200,000 -INR 700,000

Top Recruiting Companies

Media Houses, Publishing Houses, Photo Journalism, Fashion Magazines Advertising Agencies, etc

About Course 

Essentially, the Bachelor of Arts (BA) in Visual Communications course is about the transmission of information to key audiences through various sources such as websites, television, visual media, print publishing, etc. By pursuing this course, students can learn about various design fundamentals, digital media design, technical communication, drawing techniques, visual literacy, design history, 3-D design, web design, color management etc. Additionally, through this course, students can also get hands-on studio experiences; portfolio development, etc.

BA in Visual Communications course is sub-divided into 6 semesters, of 6 months each and in order to be admitted into this course, candidates will have to appear for entrance exams on the basis of their performance in a relevant entrance test, often followed by a round of interview they will get admission. The average fee charged for pursuing the course in India ranges between INR 30K and 3 Lacs, varying across institutes.

Why Choose Course And Required Skills 

BA in Visual Communication Course highlights the role of visual media in modern-day communication how it is operated and how a professional can contribute to it

Bachelor of Arts (BA) in Visual Communication course imparts knowledge on how to effectively present an advertisement for different products.

Through the Bachelor of Arts (BA) in Visual Communication, candidates come to know about the different skills that visual communication jobs require. For example, if a visual material is made with a high aesthetic sense, it creates enjoyment. With this course, candidates will learn about how to be artistic in creating a visual product.

BA in Visual Communication Course provides knowledge on how to be simple in creation. Elaborately speaking, if a product is made in a simple manner, it would be more accessible and presentable to the viewers. The course focuses on it.

After pursuing the BA Visual Communication course, candidates can start their careers as Production Assistants, Graphic Artists, Media Marketing Managers, Digital Photographer, Instructional Designer, etc.

BA Visual Communication job opportunities are good in number. BA Visual Communication Graduates can begin his/her professional journey in different domains like Advertising Agencies, Advertisement Firms, Photojournalism, Print and Production Houses, Publishing Houses, Media Houses, etc.

If anyone does not want to work after pursuing the Bachelor of Arts (BA) in Visual Communication course, then they enroll in advanced research in the Visual Communication programme to gain more knowledge in the field.

Eligibility  

For taking admission into the Bachelor of Arts (BA) in Visual Communication course, candidates will have to meet the following eligibility criteria as listed below:

1. Firstly, candidates will have to complete their 10+2 education from a recognized educational Board.

2. A minimum aggregate score of 50% (45% for SC/ST/OBC candidates) at the 10+2 level is required.​​​​​​​

Entrance Exams Details 

1. Colleges release the notification declaring the commencement of the registration and the deadline

2. The candidates fill up the registration form with the required details like valid contact details, name, etc., and then submit it online/offline as suggested by the college

3. Then on the scheduled date, candidates appear for the exam

4. The results come out and the successful candidates are called for the interview/PI session

5. Based on the performance and entrance exam score, the admissions are offered

Entrance Exams Accepted

There are various university level entrance exams by taking which candidates can pursue Bachelor of Arts (BA) in Visual Communication course. Some of the major entrance exams which candidates must take to pursue (BA) in Visual Communication are:

1. DU (Delhi University) BA Entrance Exam

2. JMI (Jamia Millia Islamia) BA Entrance Test

3. JNU (Jawaharlal Nehru University) BA Entrance Exam

4. University of Kerala BA Entrance Test

5. BHU (Banaras Hindu University) BA Entrance Exam

6. Stephen’s College BA Entrance Exam

Degree Course Syllabus 

In order to have a better idea about what exactly one should prepare for opting Bachelor of Arts (BA) in Visual Communication course, let us take a look at some of the important subjects that one must study. 

Semester-Wise Syllabus of BA in Visual Communication Course:

SEMESTER I

SEMESTER IV

Language Paper 1

Photography 1

English Paper 1

Print Production

Introduction to Communication

Photography 2

SEMESTER II

SEMESTER V

Writing for Media

Audiography 1

Advertising

Commercial Broadcasting

Language Paper 2

Elements of Film & Video

SEMESTER III

SEMESTER VI

English Paper 2

Audiography 2

Communication Media

Commercial Production

Graphic Production

Video Production

Top Colleges 

Top colleges that are known for offering the best BA in Visual Communication program are L.S. Raheja School of Art (LSRSA), Mumbai, United World Institute of Design (UID), Kolkata, St Joseph College of Communication (SJCC), Changanassery, Whistling Woods International (WWI), Mumbai etc.

Course Fees 

The course fee for a Bachelor of Arts (BA) in Visual Communications can range from INR 10,000 to INR 1 LPA.

Top Recruiters And Salary 

Check out the salary offered for the above-mentioned posts:​​​​​​​

Job Profile

Average Annual Salary

Production Assistants

INR 2.4 Lakhs

Graphic Artist

INR 3.0 Lakhs

Media Marketing Manager

INR 4.8 Lakhs

Digital Photographer

INR 3.0 Lakhs

Instructional Designer

INR 6.0 Lakhs

Business Development Manager

INR 5.2 Lakhs

Course Scope And Career Options 

There are plenty of job opportunities and job prospects that can be pursued by the candidates after completion of their BA In Visual Communication course. Some of the employment areas which opens a wide range of job opportunities have been stated below:

1. Film Production

2. Advertising Agency

3. Advertisement Firms

4. Photo Journalism

5. Colleges & universities

6. Business Designing

7. Fashion Magazines

8. Publishing Houses

9. Print & Production

10. Freelancing

11. Media Houses

BA in Visual Communication Jobs and Salary

Getting the desired job after pursuing a BA in Visual Communication course can be easy with good networking, on-campus recruitment, the assistance of a college placement cell, etc. However, whatever the means one chooses, the below-mentioned career options are open for the successful completion of the BA Visual Communication Course:

Production Assistants- These professionals are responsible for distributing scripts, printing scripts, coordinating with other members, and ensuring everything runs conveniently.

Graphic Artist- A Graphic Designer’s role is to conceptualize visuals, create images, illustrations, layout, etc. He is the one who creates the visual aspects of magazines, product packaging, websites, etc.

Media Marketing Manager- An array of job roles is performed by the Media Marketing Manager including customer dealings, customer communication, planning and creating new social media strategies, analyzing the social media campaigns and their performance, etc.

Digital Photographer- A Digital Photographer is liable for taking clear and dynamic shots of a particular subject. To perform the job, he communicates with the clients, understands their requirements, and uses technical expertise to meet the target.

Instructional Designer- An Instructional Designer designs some appealing learning activities and course content with the help of time-tested theories, methodologies, and practices.

Business Development Manager- A business development manager helps the organizations to grow by assessing the revenue margins, reviewing the current market, coordinating with sales and marketing teams, etc.​​​​​​​

Admission Process 

To pursue BA Visual Communication course, candidates will have to go through a complete admission process. Though, different institutes follow different admission procedures. However, mostly institutes and colleges offer admission to candidates on the basis of the qualifying entrance exam conducted by various institutes. Also, apart from the entrance exam, most of universities also conduct Personal Interview rounds in order to shortlist the candidates.

To participate in the Personal Interview round, the candidate’s General Aptitude for the course will be examined and a merit list will be issued by each institute, declaring the names of all the selected candidates.

Direct admission is also provided by a few institutes which will be based on their score at the 10+2 level and other specified criteria.

Merit-Based Admission Process

Step by step guide for the merit-based admission process is described below:

1. Candidates visit the college and collect the application form

2. The application form is then filled up with the required details

3. The application form along with the fees is to be submitted within the deadline. The fees need to be deposited through the draft or as instructed by the specific college.

4. On a specific date, the colleges publish the merit list. If shortlisted candidates report to the college on the scheduled date for admission

Entrance-Based Admission Process

1. Colleges release the notification declaring the commencement of the registration and the deadline

2. The candidates fill up the registration form with the required details like valid contact details, name, etc., and then submit it online/offline as suggested by the college

3. Then on the scheduled date, candidates appear for the exam

4. The results come out and the successful candidates are called for the interview/PI session

5. Based on the performance and entrance exam score, the admissions are offered​​​​​​​

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