Degree Course Type 

Bachelors, Masters, Diploma

Entry Level Qualification 

Class 10

Degree Course Duration 

3 Year

Course Fields 

Other

Degree Course Entrance Exam 

CAT, XAT, MAT, GMAT

Average Course Fee 

8000 - 200000

Average Salary Offered 

900000 - 1000000

Course Details 

Course Highlights 

Some of the major highlights of Fashion Marketing are as follows:

About Course 

The study of Fashion Marketing is a whole new sphere and an exciting field that is often teamed up with merchandising. The six-month to three-year-long course comes under the commercial aspect of the fashion industry that majorly focuses on modern techniques of fashion marketing and management, developing effective communication skills and building amalgamation of fashion, business, and design.

Fashion Marketing in India can be pursued at the undergraduate/postgraduate/diploma level. From transforming the value of raw materials in retailing and basic marketing principles to understanding the crux of the fashion design process, communication channels, their applications, Fashion Marketing opens one’s doors to a great number of opportunities in public relations and advertising, fashion management, marketing and sales and so on.

Why Choose Course And Required Skills 

1. Creative Thinking At the heart of fashion marketing lies creativity

2. Analytical Skills While creativity is essential in fashion marketing, it is not enough on its own

3. Communication Skills Effective communication is essential in fashion marketing

4. Understanding the Business of Fashion

5. Adaptability

Eligibility  

The eligibility criteria for a Fashion Marketing program have been mentioned in detail below: 

1. 10th/12th/graduation from any recognised board/university.

2. Students appearing or waiting for their final exam/semester result may also apply.

3. Minimum age of the candidate should be 16 years.

4. Must have good English communication skills.

Note: The eligibility criteria may vary from institution to institution.

Entrance Exams Details 

Entrance Exam Details for Fashion Marketing Courses (UG, PG & Other Levels):

Undergraduate (UG) Courses:

1. BBA / B.Des. in Fashion Marketing:

Common Entrance Exams:

CUET (Common University Entrance Test): Conducted by the National Testing Agency (NTA) for undergraduate programs, including fashion-related courses in central universities.

NIFT Entrance Exam: Conducted by the National Institute of Fashion Technology for its various undergraduate programs, including Fashion Marketing.

UCEED (Undergraduate Common Entrance Examination for Design): Conducted by IIT Bombay for admission to undergraduate design programs that may include fashion marketing components.

Institute-Specific Entrance Exams:

Some institutes like Pearl Academy, Symbiosis Institute of Design, and others conduct their own entrance exams that evaluate aptitude, logical reasoning, and communication skills.

Merit-Based Admissions:

Some colleges and universities may offer admission based on merit in the 10+2 examination or equivalent.

Postgraduate (PG) Courses:

MBA / M.A. in Fashion Marketing:

Common Entrance Exams:

CAT (Common Admission Test): Conducted by the Indian Institutes of Management (IIMs) for admission to MBA programs, including specializations in Fashion Marketing.

MAT (Management Aptitude Test): Conducted by AIMA, accepted by many institutions for MBA and PGDM courses.

XAT (Xavier Aptitude Test): Conducted by XLRI, Jamshedpur, for admission to various management programs.

GMAT (Graduate Management Admission Test): Accepted by many private universities and international institutions for MBA programs.

Fashion Institute-Specific Entrance Exams:

NIFT PG Entrance Exam: For the M.Des or M.F.M (Master of Fashion Management) programs at NIFT, which may include Fashion Marketing specialization.

PEARL Academy Entrance Exam: Conducted by Pearl Academy for its PG programs in fashion marketing and related fields.

Merit-Based Admissions:

Some institutes may consider merit in undergraduate degrees, along with relevant work experience or portfolio review.

Other Courses:

PG Diploma / Certificate Courses in Fashion Marketing:

Institute-Specific Entrance Exams:

Many institutes, like the Indian School of Design and Innovation (ISDI), JD Institute of Fashion Technology, and others, may conduct their own entrance exams for diploma or certificate courses in Fashion Marketing.

Portfolio Submission:

Some institutions may require a portfolio showcasing creativity, marketing projects, or previous work in the fashion industry.

Merit-Based Admission:

Admission based on academic performance, work experience, or an interview.

General Admission Process:

1. Application Submission:

Apply online or offline through the respective institution's website or admission portal.

2. Entrance Exam:

Appear for the required entrance exam(s) conducted by the institution or a common testing body.

3. Interview/Group Discussion:

Shortlisted candidates may need to attend a personal interview or group discussion, especially for PG programs.

4. Portfolio Review:

Submit a portfolio if required, especially for creative or design-related courses.

5. Merit List and Counseling:

Based on entrance exam scores, merit, portfolio, or interview performance, candidates are shortlisted for counseling.

6. Document Verification and Fee Payment:

Complete the document verification process and pay the admission fee to secure a seat.

Degree Course Syllabus 

Given below are the topics you may come across while pursuing a course in Fashion Marketing:

Top Colleges 

The top colleges for Fashion Marketing include all the National Institutes of Fashion Technology (NIFT), Symbiosis Institute of Design, Industrial Design Centre- IIT Bombay, LPU, INIFD, Pearl Academy, etc.

Course Fees 

The fee of any Fashion Marketing course will be based on factors like the level of degree, the college (whether it is government or private) etc. On an average, the course fee ranges from Rs. 8,000 to Rs. 2 lakhs per annum.

Top Recruiters And Salary 

Top Recruiting Agencies for Fashion Marketing Managers

1. Marks & Spencer

2. Orient Fashion

3. Wipro

4. Zodiac

5. Royal Sporting House

6. SnapDeal.com

The average course fees of the MFM course range between INR 400,000-INR 450,000.The candidates after completing the course are generally offered jobs in sectors. retail, marketing, e-commerce, etc. The salary ranges between INR 50000-INR 625000 per annum.

Course Scope And Career Options 

Fashion Marketing comes with a variety of potential for growth and opportunities in various areas such as marketing, merchandising and retailing, garment export, lifestyle and retail. Consumerism and the youth population are driving the retail and fashion industries and are expected to keep doing so in the future. Apart from joining a fashion brand and starting the journey as an Executive Buyer, one may also explore the scope of starting their own business. The starting salary of a Fashion Marketing professional maybe around 3 LPA. After a few years of experience in the field, one may easily expect 9-10 LPA.

Here are the employment areas that one may explore after completing a course in Fashion Marketing

1. Retail Stores/Retail Chain Outlets

2. Fashion Brands

3. PR Agencies

4. Social Media Marketing

5. Services Marketing

6. E-Commerce

The job titles/profiles associated with the specialisation are as follows:

1. Public Relations Manager for Fashion Brands

2. Fashion Events Manager

3. Fashion Brand Manager

4. Fashion Editor

5. Fashion/Retail Buyer

6. Fashion Journalist

7. Fashion Photographer

8. Fashion Stylist 

9. Fashion Curator

10. Marketing Specialist

11. Store Manager

12. Visual merchandiser

13. Merchandise Consultant

Admission Process 

Aspirants may go through the admission process carried out by major design institutes in India for Fashion Marketing:

1. Fashion Marketing aspirants in India are required to go through a portfolio review and interview round.

2. Many institutes also shortlist/select candidates on the basis of their merit in the qualifying exam.

3. For an undergraduate course in the specialization, institutes may conduct an entrance exam or accept the score of a national level design entrance exam.