Degree Course Type 

Certificate

Entry Level Qualification 

Class 10+2

Degree Course Duration 

6 Months

Course Fields 

Computer

Degree Course Entrance Exam 

CAT, XAT, MAT

Average Course Fee 

5000 - 100000

Average Salary Offered 

500000 - 1000000

Course Details 

Short-term Courses

If you’re an entrepreneur looking to understand digital marketing for your business, the most suitable digital marketing course would be short courses lasting for a depending and giving you the inflexibility of learning from the comfort of your home. Duration of these courses is less than 3 months.

Long term Courses

Digital Marketing Course Duration may also vary from 3 months to 6 months depending on your chosen online instrument course or private institutes similar as DigitalVidya, Uedmy, UpGrad, etc. 

Certificate Courses

Certificate courses are perfect for anybody who wants to join the digital marketing field in a short time with veritably little investment of time. This is great for working professionals from other diligence who want to switch to digital marketing but have no formal education in the field. 

Post Graduate Courses

There are relatively many postgraduate courses in digital marketing that can equip you with formal education which simply means that you can demand an advanced payment package. A ferocious course also expands your knowledge base and chops, making you a veritably precious asset to any company. 

Course Highlights 

1. Due to a wide area network of people available on an online platform, Digital Marketing helps in connecting with the potential customers of a product or service

2. Mode of learning is available online as well as offline

3. The highest salary in digital marketing is approximately INR 5,00,000 to 10,00,000 

4. The duration of the Digital Marketing Course may vary between 3 to 6 months depending upon the instructions

5. Digital Marketing courses can improve one's business communication skills, content writing skills, presentation skills, and understanding of online algorithms

6. Digital Marketing helps one to work in the customer-centric market, develop Omni channel marketing strategies, and use business analytics tools

7. Learning can practicing of business trade tools such as Google Analytics, Ad Manager, WordPress, etc. comes under Digital Marketing

8. Completing a Digital Marketing Course can help in creating a strong portfolio and get assistance for interview preparation, resume building, and career guidance.

About Course 

Digital Marketing is the online marketing of a product, commodity, and service through electronic media. It is the element of marketing that uses the Internet and online grounded digital technologies similar to desktop computers, mobile phones, and other digital media and platforms to advertise. Learning Digital Marketing can help in enhancing the reach of a product and increase sales drastically. 

If you want to enter the Digital Marketing world as a student or are developing a willingness to start a career as a Digital Marketer you must know about the basics of what a Digital Marketing course has to teach you and what you will be learning. I have clarity of the Course that will help you to stay focused and remain on track throughout the learning journey of Digital Marketing. 

Learning digital marketing requires the employment of broad concepts like Search Engine Optimization (SEO), Content Marketing, Search Engine Marketing, Data-driven Marketing, E-mail Marketing, Inbound Marketing, Web Analytics, Display Advertising, Social Media Marketing, Social Media Optimization, E-commerce Marketing, Blog Marketing, Affiliate Marketing, Sales Funnel, Freelancing, Business Strategies, etc. 

The Digital Marketing Course opens a wide scope of learning relating to all the possible modes of marketing and generating money online by the application of acquired knowledge from the course.

Why Choose Course And Required Skills 

Future scope

Digital Marketing is the most demanding skill for the forthcoming world. The advancement of technology and the N number of a growing business flourishing the market with products and services are continuously growing the demand for Digital Marketers, to maximize the reach of their product or service. 

Increasing Marketing

The wave of start-ups is raining heavily in the current developing world. And the digital world is being looked up to as a new future. Therefore, digital marketing has to play an important role in the long-term growth, development, and survival of these raising companies. 

Advancement of online platforms

Online platforms for learning as well as for marketing are vastly getting digitalized and are expected to digitalize further. The growth of online marketing will be continuing without any downfall in scope. Thus, opting for a Digital Marketing Course and learning its insights will be a no-loss investment. 

Benefits of Learning Digital Marketing 

1. Cost Efficiency

2. Quantifiable results 

3. Easier personalization 

4. More connection with customers

Skills:

Technical Skills

You need to have some basic computer knowledge and technical skills. Digital Marketing the name itself suggests working with digital tools. It means that the applicant should be tech-savvy. They should have a basic understanding of digital/social media least to start learning how to work with various other platforms, tools, media, etc. Technical knowledge can help them in catching up with Digital Marketing Course Curriculum.

Communication Skills

Although communication skill is not directly linked with digital marketing course or there is no necessity as such, it does require one to be a good Digital Marketer and a sales marketer in general to push the reach of a product or service in a market. Both verbal and oral communication skills as well as a good grammatical understanding are essential for flourishing in Digital Marketing. The stylish digital marketing courses include a practical element similar to a design or case study, etc. So, this would bear good communication chops. 

Content Creation

Content writing is the heart of digital marketing as the generated content will grab a company’s target followership to the brand. The end objective shouldn't only be to produce high-quality content and SEO-friendly content, but also to understand the process of how to effectively get cults to engage. It's recommended to design a contract that a client will understand and find attractive. 

Social Media Handling

Digital Marketers can use social media to their advantage to communicate about the brands, products, and services to the target customers. The quality of the content, the applicability of the content, and engagement with the followership are 3 other factors that marketers need to understand while creating social media strategies. Each social platform has its algorithm which helps businesses get their content to specific followership which helps them get accurate data.

Eligibility  

Anyone willing to do Digital Marketing Course can do digital marketing though to get a digital marketing certificate or course you need to have your graduation completed (10+2+3) from any course or stream from any recognized educational institution by UGC/AICTE/DEC/AIU/State Government. There are no specific requirements or restrictions placed on the stream or subject to be studied in 12th or graduation. So, the applicant for the course doesn't need to be from a commerce stream or science stream, or an engineer or an entrepreneur. 

Anyone interested in entering the digital marketing world or wants to build a career in online marketing can Enrol in a digital marketing course. You must be having some basic technical knowledge of operating computers apart from an academic background. This would help a digital market learner to learn advanced tools like WordPress etc. 

Entrance Exams Details 

Entrance exams are not mandatory for digital marketing admissions. Entrance exams may be necessary only when aspirants wish to enrol in undergraduate and postgraduate courses like BBA and MBA with a specialization in digital marketing. With that being said, most digital marketing courses, especially certification courses do not require candidates to appear for entrance exams.

Degree Course Syllabus 

The major syllabus information is as follows:

Top Colleges 

1. IIM Kashipur

2. Gitam School Of Business GSB Andhra Pradesh

3. Lexicon Mile Pune

4. VES Mumbai

5. GNVS Mumbai

6. IMT Ghaziabad

7. IBS Hyderabad

8. Loyola Institute of Business

Course Fees 

1. The cost of an online digital marketing course ranges from INR 2,000 to INR 50,000 per course

2. Google offers the cheapest digital marketing course costs out of the four main online digital marketing platforms (Google, Coursera, Udemy, and SimpliLearn)

3. The cost of a digital marketing course at top-tier colleges like  IIM is between INR 30,000 to INR 2,50,000.

4. It offers free online digital marketing courses with Google credentials, requiring just payment for the test.

5. After Google's digital marketing course, Udemy's digital marketing course costs are the most reasonable (INR 455 – INR 700 during the sale or INR 3,499 otherwise)

6. Digital marketing course prices range from INR 15,000 to INR 45,000 per course at training colleges like Digiperform, IIDE, NIIT, and MICA

7. The digital marketing course fees depend on a variety of factors such as delivery manner, duration, and internship aid.

8. The costs for other digital marketing institutes that provide diploma or certificate programmes in digital marketing range from INR 5000 to INR 7,000

Top Recruiters And Salary 

Here is the information on some major job roles and their salaries: 

Course Scope And Career Options 

Given below table can be checked to have information about the career options.

Admission Process 

The admission process for PG and other courses in Digital Marketing generally involves meeting eligibility criteria (a relevant undergraduate degree), submitting an online application with necessary documents, and possibly taking an entrance exam or interview. Some institutions may require candidates to clear an entrance exam or participate in a personal interview or group discussion. Once selected, candidates must verify their documents and pay the course fees to confirm admission. Always check the specific requirements of the institution for precise details.