Entry Level Qualification 

Graduate

Career Fields 

Business & Management

For Specially Abled 

Career Entrance Exam 

CAT, TANCET MBA, KEAM, ATMA

About Career 

A Public Relations Manager uses a wide range of media and communication options to build and maintain the corporate image of a company, an individual, or a Government. As a Public relations manager, you will be handling a mid-level management role, engaging in building communication programs, interacting with people inside and outside the company, which includes employees, media and customers, and helping to promote the image of your company or your client company (if you are working for a public relations consulting firm). You will be pitching stories to the media, fielding media questions and organizing press conferences. You may also have to learn about new communication tactics and strengthen the internal communication present within the company or your client company.

Key Roles And Responsibilities:

Every Public relations manager has to learn these basic tasks which include:

1. Collaborating with internal communications and content development teams and trying to integrate external storylines with internal communications, blog and social media channels.

2. Developing and using systems that will help in the tracking and organizing of media lists, quarterly goals, and successes.

3. Maximizing opportunities to improve publicity within the local media channels through careful research of media trends and media requirements.

4. Develop media coverage reports quarterly or annually.

5. Managing the creation of infographics and other kinds of media content especially in partnership with the Creative team.

6. Collaborating with cross-functional partners in Marketing, Product Development, etc. so as to understand the brand initiatives.

7. Engaging in the recruitment processes of other cross-functional teams so as to support key brand initiatives.

8. Working with lawyers and clients so that the legal accuracy of their speech or press releases could be maintained or corrected.

Career Entry Pathway 

Class 10 all subjects as per scheme of studies - Class 11-12 with any subject as per scheme of studies - UG (Bachelor in any Discipline) - PG (Master of Arts in Advertising and Public Relations)

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Once you’ve completed Class 10 all subjects as per scheme of studies, you can pursue Class 11-12 with any subject as per scheme of studies. You can then pursue Bachelor in any Discipline. Then, you can move on to postgraduate degrees like Master of Arts in Advertising and Public Relations where you gain an understanding of the basic concepts in relation to decision making in the fields of public relationship and advertisements.

Class 10 all subjects as per scheme of studies - Class 11-12 with any subject as per scheme of studies - UG (Bachelor in any field) - PG (Master of Business Administration in Advertising Management and Public Relations)

​​​​​​​Once you’ve completed Class 10 all subjects as per scheme of studies, you can pursue Class 11-12 with any subject as per scheme of studies. You can then pursue Bachelor’s in any field. Then, you can move on to postgraduate degrees like Master of Business Administration in Advertising Management and Public Relations.  

Class 10 all subjects as per scheme of studies - Class 11-12 with any subject as per scheme of studies - UG  (Bachelor  in any field) - Post Graduate Diploma in Public Relations

Once you’ve completed Class 10 all subjects as per scheme of studies, you can pursue Class 11-12 with any subject as per scheme of studies. You can then pursue Bachelor’s in any field. Then you have to get a Post Graduate Diploma in Public Relations which delivers the advanced knowledge for the professional skills that are necessary in public relations.

Required Qualification & Competencies 

1. After graduation, if you want a specialized knowledge of Public Relations, you need to have a Master of Arts in Advertising and Public Relations or a Master of Business Administration in Advertising Management and Public Relations or Marketing. This will make you eligible for some of the entry-level jobs in Public Relations Management.

2. You can also opt for Post Graduate Diploma in Public Relations which will teach different skills and make you eligible for the jobs in this field.

Competencies Required

Interests

1. Enterprising: You should have interests for Enterprising Occupations. Enterprising occupations involve taking initiatives, initiating actions, and planning to achieve goals, often business goals. These involve gathering resources and leading people to get things done. These require decision making, risk taking and action orientation.

2. Investigative: You should have interests for Investigative Occupations. Investigative occupations involve working with ideas and quite a lot of thinking, often abstract or conceptual thinking. These involve learning about facts and figures; involve use of data analysis, assessment of situations, decision making and problem solving.

Knowledge

1. Customer Service: Knowledge about how to provide customer services. This includes understanding customer needs, helping customers to use products and services, answering customer queries, handling customer complaints and grievances, and evaluating customer satisfaction.

2. English Language: Knowledge about English grammar, words, spelling, sentence construction, using English to communicate with others, reading in English, etc.

Skills

1. Active Learning: Focused and continuous learning from various sources of information, observation and otherwise for application in getting work done.

2. Active Listening: Giving full attention to what other people are saying, understanding the points being made by others, asking questions, etc.

3. Public Speaking: Talking effectively to a large group of people or an audience or addressing public at large in different settings such as conferences, seminars, meetings, etc.

4. Reading Comprehension: Skills in understanding written sentences and paragraphs in work related documents.

Abilities

1. Fluency of Ideas: The ability to come up with a number of ideas about a topic (the number of ideas is important, not their quality, correctness, or creativity).

2. Inductive Reasoning: The ability to combine pieces of information from various sources, concepts, and theories to form general rules or conclusions. For example, analysing various events or situations to come out with a set of rules or conclusions.

3. Inter-Personal: The ability to build and maintain good relationships with others at workplaces and elsewhere.

4. Originality: The ability to come up with unusual or innovative ideas about a given topic or situation, or to develop creative ways to solve a problem.

5. Articulation: The ability to speak clearly so others can understand you.

6. Emotional Intelligence: The ability to understand your own and others' emotions and feelings; empathy for others; adjusting your behaviour or self-control and self-regulation according to others' emotions and situations.

Personality

1. You are always imaginative or in most situations.

2. You always prefer to experience new things and have new experiences or you mostly do.

3. You can always act independently or could do so in most situations.

4. You are a soft-hearted person sometimes.

5. You are mostly impulsive in your action and behavior.

6. You remain calm in difficult situations sometimes but some other times you are anxious.

Career - Job Opportunities & Profiles 

As a Public Relations professional, at the beginning of your career, you will start off as a Public Relations Executive / Executive Trainee / Management Trainee in various PR firms or Advertising firms which offer PR services. Some of the firms are: Omnicom, Ad Factors, Waggner Edstrom, Edelman, Ogilvy Public Relations, etc.

Work Environment

Public relations manager generally have to work in offices during regular business hours, which is 8 hours per day, and around off of 40 hours per week. However, as a PR manager, you may have to travel, give speeches and may have to interact with a large pool of crowd or audience. Statistics also show that about 1 in 3 PR managers work more than 40 hours per week.

Specialisation Tracks In This Career

1. Media Relations Professionals

Public relations managers are integrally related to media and can engage in media related work like scheduling interviews, writing press releases as well as giving press conferences. As a public relations manager, you are required to create a positive image of your company or client in the public. As a media relations manager, you will have to think quickly on your feet and be flexible.

2. Lobbyist

Lobbyists are PR manager who try to get the government on its side. As a public relations manager dealing with public affairs, you have to engage with the government of the country like ministers and persuade them to frame certain legislations or to get certain tax benefits that can help your company.

3. Image Manager

PR managers are concerned with improving and managing the media image of a organization, business or an individual. As a PR manager, you have to know the methods to manage the image of a business and enhance your communication skills as you will engage with stakeholders, the audience, the general public, etc.

4. Reputation Management Professionals

Reputation management professionals maintain, build, and recover the image of a business or an organization online. As a reputation management professional, you have to use different strategies like SEO, blog posts, and encouraging positive reviews to improve the image of an organization.

Career Growth

1. At the beginning of your career, you will start as a Public Relations Executive / Executive Trainee / Management Trainee. After 2-3 years of experience, you can become an Assistant Manager. After gathering about 5-6 years of experience, you can become a Public Relations Manager. Thereafter, you can move into other progressive roles like an Assistant VP, Associate VP, VP, etc. after gathering 6-8 years of experience. In some agencies, you can also move up from Associate to Associate Consultant, and further to Consultant. You can even become a Partner and eventually a Managing Partner.

2. As you acquire more experience, you can grow into other senior roles like PR specialist or a PR consultant.

Salary Offered  

Public relations are an integral part of every company as the disciple protects the reputation of the company. As an entry-level public relations officer, you are expected to get Rs. 12,000-20,000 per month. If you gain a bit of experience, then you can go up to the junior level and get about Rs. 15,000-40,000 per month. Mid-range salary gets a huge boost as you can get about Rs. 40,000-200,000 or more per month. Senior level PR manager can get Rs. 1,10,000 - 300,000 per month or even more.

Monthly Earning In Indian Rupee

1. Entry level: 0 - 2 years of work experience

2. Junior Level: From 1 to 12 years of work experience

3. Mid-Level: From 5 to 20+ years of work experience

4. Senior Level: From 10 to 25+ years of work experience (there could be exceptions in some high-end technical, financial, engineering, creative, management, sports, and other careers; also in the near future, people will reach these levels much faster in many careers and in some careers, these levels will have no meaning as those careers will be completely tech skill driven such as even now, there is almost no level in a Cyber Security Expert’s job)

Famous Personalities 

Not Available

Work Activities 

As a Public relations manager, you will have to deal with different kinds of people and with the image of your corporation. You have understood the best way to present your corporation, to deal with criticism and feedback and how to integrate all of it for the betterment of the corporation. You have to learn about the different communication techniques used by the audience, which includes social media.

There are certain core skills that a Public relations manager should master:

1. Creative thinking: Developing new ideas, concepts, innovative solutions to problems, newer ways of getting things done, designing products and services, creating work of art and craft, etc.

2. Using computers for work: Using computers for day-to-day office work; using computer software for various applications in day-to-day professional work; entering data and process information; for writing.

3. Developing and maintaining inter-personal relationships: Developing professional relationships with co-workers and others outside organizations and maintaining good relationships.

4. Communicating with co-workers and others: Communicating with people in writing, verbally or otherwise inside your workplace and various other people who have professional relationships with your place of work including vendors, government officials, etc. or with people at large.

5. Getting Information and learning: Observing, hearing, reading, using computers, or otherwise obtaining information and learning from it.