Entry Level Qualification 

12

Career Fields 

Mass Media, Journalism & Entertainment

For Specially Abled 

Career Entrance Exam 

No Entrance Exam

About Career 

1. Copywriting is a critical function of Advertising. As a Copywriter, you will be working with copywriting agencies, advertising agencies, marketing agencies, software companies, public relations firms etc. or independently (self-employed / freelancer). You have to be able to find the right words to describe your company’s / clients brand story. You will have to innovate and write brand slogans in order to capture a sizeable hold over the market by increasing sales.

2. You will be generating taglines or catchphrases for your company / client. Some examples of such catchphrases are ‘The Taste of India’ for Amul, ‘The Complete Man’ for Raymond, ‘Taste the Thunder’ for Thums Up, ‘Rise’ for Mahindra etc. If simply put, you will be writing to express a company’s business concept or the utility of a product built, sold or marketed by the company in order to attract more customers.

3. As a Copywriter, you will mainly be writing advertising promotional materials. You will be responsible for the publicizing lines written on billboards, emails, Websites, catalogs, advertisements or retail products that are visible to the public eye for e.g. ‘Bleed Blue’ for Wills, ‘Have a break, have a KitKat’ for KitKat, ‘No one can eat just one’ for Lays PepsiCo.

4. You don’t necessarily have to be a writer to enter this field. You may have to write / re-write your copies several times to make various versions of it. You will also have to coordinate your work with art directors, designers, PR personnel, marketing personnel and other professionals including your own copywriting team. Creativity and analytical skills are essential when seeking a career in copywriting. You should also possess decent language skills primarily in a vernacular language or English.

5. As most companies today are expanding their outreach through digital or Internet media, you may need to know how to grow online search traffic (increase the chance of people discovering your writing first while searching online on a particular topic). This strategy is more commonly known as SEO (Search Engine Optimization) today. You may need to attend SEO courses in order to know more about this.

6. Copywriters come from almost any discipline, background, exposure level, past experience,and income groups. The best part is that your educational qualification may be of senior secondary level or Doctoral level, you can always become a Copywriter. Structured education and formal certification are not prerequisites for becoming a Copywriter.

Key Roles and Responsibilities:

As a Copywriter, you will be engaged with one or more of the following roles and responsibilities: -

1. You will be receiving assignments regarding writing advertising copies, discussing with clients and/or colleagues about the product, required advertising themes, color codes and methods.

2. You will be composing advertising copies for use by publication, internet media or broadcast, for promoting the sale of products and services.

3. You will be developing advertising campaigns for a broad range of clientele, working with the creative directors and art directors of advertising agencies to determine the best way to present advertising information.

4. You will be presenting drafts, mock-ups, and ideas to clients and / or colleagues.

5. You will be conducting research to obtain authentic detail and factual information using various physical and digital sources for creating accurate, effective and complete advertising copies.

6. You will be consulting with sales, marketing and media representatives for obtaining information on item to be advertised and discussing style and length of advertising copy.

7. You will vary the language and tone of messages based on the product and advertising medium.

8. You will be collaborating with other writers for specific projects.

9. You will be meeting with clients, directors, investors, technicians (graphics, marketing and media personnel)etc. to discuss revisions or changes to written material.

10. You will be revising, editing or rewriting composed material to match personal standards and for meeting the needs of directors, clients, technicians (graphics, marketing and media personnel) or investors.

Career Entry Pathway 

Class 10 all subjects as per scheme of studies - Class 11-12 with any subject as per scheme of studies - B. Voc course / Bachelor degree course in related disciplines

After completing Class 10 all subjects as per scheme of studies then Class 11-12 with any subject as per scheme of studies, you can enroll for a B. Voc (Bachelor of Vocation)or Bachelor degree course in ‘Advertising and Brand Management’, ‘Advertising and Marketing’, ‘Mass Communication’, ‘Public Relations’, ‘Media Studies’, Social Communication’, ‘Media & Entertainment’, ‘Advertising and Public Relations’, ‘Media & Communication’, ‘Interpersonal Communication’, ‘Digital and Interactive Media’, ‘Journalism and Media’ or related disciplines.

Class 10 all subjects as per scheme of studies - Class 11-12 with any subject as per scheme of studies – Bachelor degree in English or other languages

After completing Class 10 all subjects as per scheme of studies then Class 11-12 with any subject as per scheme of studies, you can go for a Bachelor degree in ‘English’, any other vernacular language, ‘Linguistics’ or related fields. It will be better if you can complete a Diploma / Certificate / Foundation / Superclass course after your graduation in ‘Creative Copywriting’, ‘Copywriting’ or similar disciplines.

Class 10 all subjects as per scheme of studies - Class 11-12 with any subject as per scheme of studies – Bachelor degree – PG diploma

After completing Class 10 all subjects as per scheme of studies then Class 11-12 with any subject as per scheme of studies, you can complete your graduation in any discipline or ‘Linguistics’, ‘English’, ‘Advertising and Brand Management’, ‘Advertising and Marketing’, ‘Mass Communication’, ‘Public Relations’, ‘Media Studies’, Social Communication’, ‘Media & Entertainment’, ‘Advertising and Public Relations’, ‘Media &Communication’, ‘Interpersonal Communication’, ‘Digital and Interactive Media’, ‘Journalism and Media’ or similar. Then you can go for a Post Graduate Diploma in ‘Advertising’, ‘Advertising and Public Relations’, ‘Marketing Communication’, ‘Advertising-Media and Events’, ‘Marketing and Sales Management’, ‘Media & Communication’, ‘Interpersonal Communication’, ‘Digital and Interactive Media’ or related subjects.

Class 10 all subjects as per scheme of studies - Class 11-12 with any subject as per scheme of studies – Bachelor degree – Master degree in respective field – Advanced Diploma / Certificate / Foundation course​​​​​​​

After completing Class 10 all subjects as per scheme of studies then Class 11-12 with any subject as per scheme of studies, you can complete your graduation in any discipline or ‘Linguistics’, ‘English’, ‘Advertising and Brand Management’, ‘Advertising and Marketing’, ‘Mass Communication’, ‘Public Relations’, ‘Media Studies’, Social Communication’, ‘Media & Entertainment’, ‘Advertising and Public Relations’, ‘Media & Communication’, ‘Interpersonal Communication’, ‘Digital and Interactive Media’, ‘Journalism and Media’ or similar. Then you can complete a Master degree program in your respective field followed by an Advanced Diploma / Certificate / Foundation course in ‘Creative Copywriting’, ‘Copywriting’, ‘Advertising’, ‘Advertising and Public Relations’, ‘Marketing Communication’, ‘Advertising-Media and Events’, ‘Marketing and Sales Management’, ‘Media & Communication’, ‘Interpersonal Communication’, ‘Digital and Interactive Media’ or related subjects.

Required Qualification & Competencies 

There is no course that will prepare you specifically for this discipline as an industry-ready professional. As formal education is not necessary, Copywriters usually gather knowledge and skills from past experience. There are no set training standards in this field, and Copywriters are expected to learn while on the job. However, you can go for courses offered by Institute of Copywriting of India. Recruiters prefer candidates at least with a college level degree.

After Class 11-12, you can go for:

1. Diploma / Certificate / Foundation courses.

2. B. Voc/ Bachelor degree courses.

After your graduation, you can go for a Master level program in your respective field followed by an Advanced Diploma / Certificate / Foundation course in related disciplines.

Various private / public educational establishments offer these or related courses:

1. Creative Writing for Art

2. Creative Writing for Media

3. Content Writing & Management

4. Creative Writing

5 .Other Media & Communication Studies

Competencies Required

1. You should have interests for Artistic Occupations. Artistic occupations mostly involve working with creative ideas, art, and designs. These occupations involve abstract or conceptual thinking, creative self-expression and often do not follow any set processes or rules for getting things done.

2. You should have interests for Investigative Occupations. Investigative occupations involve working with ideas and quite a lot of thinking, often abstract or conceptual thinking. These involve learning about facts and figures; involve the use of data analysis, assessment of situations, decision making and problem-solving.

3. You should have interests for Enterprising Occupations. Enterprising occupations involve taking initiatives, initiating actions, and planning to achieve goals, often business goals. These involve gathering resources and leading people to get things done. These require decision making, risk-taking and action orientation.

4. You should have critical Thinking Skills- Skills in the analysis of complex situations, using logic and reasoning to understand the situations and take appropriate actions or make interpretations and inferences.

5. You should have Writing Skills - communicating effectively in writing as appropriate for the needs of the readers.

6. You should have knowledge of Communications and Media - Knowledge of how different media such as print, television, radio, and social media works; how to produce content such as news, articles, audio-visual programs, etc. for different media. This includes various ways to inform and entertain people via print, audio, audio-visual and online media.

7. You should have Active Listening Skills - Giving full attention to what other people are saying, understanding the points being made by others, asking questions, etc.

8. You should have Reading Comprehension Skills - Skills in understanding written sentences and paragraphs in work related documents.

9. You should have Active Learning Skills - Focused and continuous learning from various sources of information, observation and otherwise for application in getting work done.

10. You should have Originality - The ability to come up with unusual or innovative ideas about a given topic or situation, or to develop creative ways to solve a problem.

11. You should have Fluency of Ideas - The ability to come up with a number of ideas about a topic (the number of ideas is important, not their quality, correctness, or creativity).

12. You should have Written Expression Ability - communicate information and ideas in writing so others will understand.

13. You should have Oral Comprehension Ability- listen to and understand information and ideas presented through spoken words and sentences.

14. You should have a Selective Attention Ability - concentrate on a task over a long period without being distracted.

15. You should have Oral Expression Ability - communicate information and ideas in speaking so others will understand.

16. You are always imaginative or in most situations.

17. You act independently sometimes but do not do so in some other times.

18. You prefer to experience new things and have new experiences sometimes.

19. You are mostly impulsive in your actions and behavior.

Career - Job Opportunities & Profiles 

You will get many work roles with advertising agencies, marketing agencies, software companies, television companies etc. as a:

1. Copywriter

2. Content Writer

3. Creative Writer

You may also work as a freelance Copywriter working independently and gather work contracts from various companies to develop taglines and promotional texts for them.

Specialisation Tracks In This Career 

1. Content Developer (Healthcare and Pharmaceuticals)

Copywriters working for various healthcare companies are professional and experienced writers who have a deep understanding of the business as the products that they are meant to advertise need very specific knowledge and awareness.

2. Copywriter (Automotives)

Technology is one of those sectors that are contributing the maximum to the Advertising industry. Copywriters from the automotive industry need specific interest zones for coming up with texts that are customer-centric and involves the target audience.

3. Copywriter (Finance)

Copywriters from the Finance and FinTech industry need skills to convert complex financial concepts into compelling texts that can capture a prospective client’s attention.

4. Copywriter (Fashion, Sports and Retail)

Copywriting is one of the aspects that enjoys high strategic priority in the fashion, retail and sports industries where consumer goods need to be associated with eye-catching taglines to attract buyers’ attention.

Career Growth

From entry-level job positions as a Copywriter, you may get roles, like Senior Copywriter, Chief Copy Editor, Associate Creative Director, Chief Ideator - Copywriting, Senior Research Lead – Copy Editing, Senior Promo Editor etc., as you grow in experience and years.

You may grow from a freelancer initially to lead your business by employing more writers and team managers.

Salary Offered  

1. In the entry-level jobs: you may expect about 10,000.00 – Rs. 15,000.00 or more per month.

2. After having 1-6 years of experience, you may expect about Rs. 15,000 – Rs. 30,000 per month or more.

3. After having 6-12 years of experience, you may expect about Rs. 25,000.00 – Rs. 80,000 per month or more.

4. In the senior level jobs, with 13+ years of work experience, you may expect to get about Rs. 40,000 – Rs. 2,50,000 per month or even more depending upon your position and the company you are working with.

5. You can look forward to earning much more if you can freelance initially and then set up your own business in this field.

Monthly Earning In Indian Rupee

1. Entry level: 0 - 2 years of work experience

2. Junior Level: From 1 to 12 years of work experience

3. Mid-Level: From 5 to 20+ years of work experience

4. Senior Level: From 10 to 25+ years of work experience (there could be exceptions in some high-end technical, financial, engineering, creative, management, sports, and other careers; also in the near future, people will reach these levels much faster in many careers and in some careers, these levels will have no meaning as those careers will be completely tech skill driven such as even now, there is almost no level in a Cyber Security Expert’s job)

Famous Personalities 

Not Available 

Work Activities 

1. Creative thinking - Developing new ideas, concepts, innovative solutions to problems, newer ways of getting things done, designing products and services and creating effective, user-friendly and appealing products.

2. Getting Information and learning - Observing, hearing, reading, using computers, or otherwise obtaining information and learning from it.

3. Analysing and interpreting data and information - Analysis of data and information to find facts, trends, reasons behind situations, etc.; interpretation of data to aid in decision making.

4. Identifying objects, actions, and events - Identifying various characteristics of objects; observing and understanding actions and events; understanding changes in actions and events.

5. Strategic planning - Developing visions and goals, developing strategies and action plans for achieving visions and goals.

6. Translating and interpreting - Translating or interpreting information for other people who are written or spoken in languages that other people do not understand.

7. Processing information - Searching, compiling, tabulating, calculating, auditing, verifying or otherwise dealing with information processing including data entry, transcription, recording, storing and maintaining databases.

8. Communicating with co-workers and others– Communicating with people in writing, verbally or otherwise inside your workplace and various other people who have professional relationships with your place of work.

9. Presenting and demonstrating work to others – you will need to present and demonstrate your work to others such as clients, co-workers,and superiors.

10. Working in a team - Working in a multi-disciplinary team of people; developing a team; maintaining professional relationships among team members.