Entry Level Qualification 

10

Career Fields 

Marketing & Sales

For Specially Abled 

Career Entrance Exam 

No Entrance Exam

About Career 

1. Sales Executives are also known as Business Development Executives, Sales Associates, and Marketing Executive. As a Sales Executive, you will be interacting with customers face to face to a sell a range of products or services that are provided by the company you work for. You will have to deal with customer queries regarding the services and products of the company.

2. You also have to approach clients / potential customers to discuss products that they ask for and meet their requirements. You may have to visit potential buyers from door to door to sell your products. You should be able to provide a brief explanation of the products to the customers, attract their interest and convince them to buy the products or services.

3. You will be directly responsible for increasing company sales. You may have to introduce promotional offers and opportunities to customers. You may sometimes have to cross-sell. Cross-selling means selling a product/service that is related to what a customer initially asks for.

4. You will be expected to be updated about the company’s products, policies and services always. Customer complaint handling is the most critical part of this role.

Key Roles and Responsibilities

As a Sales Executive, you will be involved in following key roles and responsibilities:

1. Assisting customers to select products based on their needs, applicable regulations and product specifications.

2. Demonstrating the use, benefits or operation of different products or services.

3. Convincing people to buy a product or service by emphasizing on product features after analyzing customers' needs.

4. Informing customers of estimated delivery schedules, warranties, service contracts, or other information pertaining to purchased products.

5. Resolving disputes or complaints of customers regarding the services and products of a company.

6. Identifying prospective customers using business directories, participation in organizations leads from existing clients, trade shows or conference attendances.

7. Frequently contacting (in person or over phone calls) potential clients for discussing how specific products or services can meet their needs.

8. Recording and documenting client-related information for circulating details of promotional offers and opportunities.

9. Managing monthly, quarterly and yearly sales targets.

Career Entry Pathway 

Class 10 all subjects as per scheme of studies – NSQF Level 2 Training and Certificate for ‘Salespersons’ or similar courses - NSQF Level 3 Training and Certificate for ‘Sales Representative’ or similar courses

After Class 10, you need to undergo National Skill Qualifications Framework (NSQF) Level 2 Training and Certificate for ‘Salespersons’ or similar courses. The total hours of training will be 200-500. Then you can go for National Skill Qualifications Framework (NSQF) Level 3 Training and Certificate for ‘Sales Representative’ or similar courses. The total hours of training will be 200-1500.

Class 10 all subjects as per scheme of studies – obtain National Apprenticeship Certificate for ‘Sales Person’ or related trades

After Class 10, you can obtain a National Apprenticeship Certificate (NAC) for ‘Sales Person’ or in related trades after completing Apprenticeship training. Apprenticeship training will be for 6-24 months.

Class 10 all subjects as per scheme of studies – MES course for ‘Sales Representative’ or similar courses

After Class 10, you can enroll for Skill Development Initiative Scheme (SDIS) course for ‘Sales Representative’, ‘Sales Person (Door to Door)’, ‘Sales Personnel’, ‘Sales Associate’, ‘Salesman’ or similar courses based on Modular Employable Skills (MES) framework under the Ministry of Labour and Employment of India.

Class 10 all subjects as per scheme of studies – Class 11-12 with any subject combination as per scheme of studies – B. Voc in ‘Sales and Marketing’

After Class 12, you can go for a 3 year course for B. Voc (Bachelor of Vocation) in ‘Sales and Marketing’.

Class 10 all subjects as per scheme of studies – Class 11-12 with any subject combination as per scheme of studies – B. Voc in ‘Sales and Marketing’ – MES course for ‘Operation Supervisor/ Executive’ – MES course for ‘Marketing/Channel (Vendor/Franchise)/ Sales Executive’

After Class 12, you can finish a 3 year course for B. Voc (Bachelor of Vocation) in ‘Sales and Marketing’. Then you can go for Skill Development Initiative Scheme (SDIS) course for ‘Operation Supervisor/ Executive’ or similar courses based on Modular Employable Skills (MES) framework under the Ministry of Labour and Employment of India. Then take the Skill Development Initiative Scheme (SDIS) course for ‘Marketing/Channel (Vendor/Franchise)/ Sales Executive’ or similar courses based on Modular Employable Skills (MES) framework under the Ministry of Labour and Employment of India.

Required Qualification & Competencies 

After Class 10, you can go for:

1. NSQF courses

2. NACtraining and certificate

3. MES courses

After Class 11-12, you can go for:

1. B. Voc courses

2. MES courses
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Compentencies Required

1. You should have interests for Enterprising Occupations. Enterprising occupations involve taking initiatives, initiating actions, and planning to achieve goals, often business goals. These involve gathering resources and leading people to get things done. These require decision making, risk-taking and action orientation.

2. You should have interests for Conventional Occupations. Conventional occupations involve repetitive and routine tasks as well as fixed processes or procedures for getting things done. These occupations involve working more with data, systems, and procedures and less with ideas or creativity.

3. You should have interests for Social Occupations. Social occupations involve helping or assisting others; these involve working with and communicating with people to provide various services; these may involve educating and advising others.

4. You should have knowledge of Sales and Promotion - various principles, theories, methods, systems and processes to communicate and promote the benefits of various products or services of an organization to a targeted group of customers, influencing their buying decisions and convincing them to buy the products or services.

5. You should have knowledge of Customer Service - how to provide customer services. This includes understanding customer needs, helping customers to use products and services, answering customer queries, handling customer complaints and grievances, and evaluating customer satisfaction.

6. You should have knowledge of Marketing - various principles, theories, methods, systems and processes to understand the needs of a category of customers and then creating, communicating, and delivering various products and services in order to satisfy the needs of the customers.

7. You should have persuasion skills- persuading others to change their minds or behaviour.

8. You should have Active listening skills - Giving full attention to what other people are saying, understanding the points being made by others, asking questions, etc.

9. You should have selling skills- promoting and canvassing about various products and services to prospective customers; influencing their decisions to buy the products and services, and making sure that they get the delivery of the products and services.

10. You should have Service Orientation Skills- or a keen interest to help and assist people.

11. You should have Oral Comprehension Ability- listen to and understand information and ideas presented through spoken words and sentences.

12. You should have Oral Expression Ability - communicate information and ideas in speaking so others will understand.

13. You should have Problem Sensitivity - The ability to tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognizing there is a problem.

14. You are always or mostly careful about your actions and behavior.

15. You are always or mostly organized in your day-to-day life and activities.

16. You are always or mostly caring, supportive, sympathetic and kind to others.

17. You are always or mostly dependent on others or on set rules and procedures.

18. You are always or mostly helpful to others.

Career - Job Opportunities & Profiles 

1. You will get job opportunities as a Sales Executive, Sales Associate, Salesperson, Sales Representative etc. in companies selling insurance, newspapers, magazines, logistics-related businesses, dealing in consumer merchandise(like kitchenware, healthcare products, apparels, mobile phones, footwear, lifestyle products etc.), refrigerated / packaged food items, gems and jewelry, stationery, etc.

2. You may also get job opportunities in small, medium or large format showrooms or over-the-counter (OTC) stores selling or retailing in various items.

3. After gaining some years of work experience, you can start building your own network and employ more salespersons for your personal distribution business.

Career Growth

You can certainly progress to be a Senior Sales Officer, Area Sales Chief, Chief Sales Executive, Sales Supervisor, Sales Team Leader, Senior Sales Executive etc. After some initial experience as a Sales Executive.

Salary Offered  

1. In the entry-level jobs: You may get about Rs. 8,000 – Rs. 10,000 or more per month.

2. Salaries increase with your work experience and as you get promoted.

3. After having 1-6 years of experience, you may expect about Rs. 8,000 – Rs. 20, 000 per month or more.

4. After having 6-12 years of experience, you may get about Rs. 12,000 – Rs. 25,000 or more per month.

5. In the senior level jobs, with 12-20 years of work experience, you may expect to get about Rs. 30,000 – Rs. 70,000 or more per month.

Monthly Earnings In Indian Rupee

1. Entry level: 0 - 2 years of work experience 

2. Junior Level: From 1 to 12 years of work experience 

3. Mid-Level: From 5 to 20+ years of work experience 

4. Senior Level: From 10 to 25+ years of work experience (there could be exceptions in some high-end technical, financial, engineering, creative, management, sports, and other careers; also in the near future, people will reach these levels much faster in many careers and in some careers, these levels will have no meaning as those careers will be completely tech skill driven such as even now, there is almost no level in a Cyber Security Expert’s job)

Famous Personalities 

Information not available.

Work Activities 

1. Selling - Communicating about products and services with potential customers; influencing customers' decisions to buy products and services; helping people to buy products and services.

2. Communicating with co-workers and others - Communicating with people in writing, verbally or otherwise inside your workplace and various other people who have professional relationships with your place of work including vendors, government officials, etc. or with people at large.

3. Communicating with customers - Communicating with potential and existing customers of your organization in writing, verbally or otherwise.

4. Developing and maintaining inter-personal relationships - Developing professional relationships with co-workers and others outside organizations and maintaining good relationships.

5. Organizing, planning and prioritizing tasks - Planning and organizing tasks in order to achieve work goals; prioritizing tasks to achieve goals and making the best use of the time available.

6. Strategic planning- Developing visions and goals, developing strategies and action plans for achieving visions and goals.

7. Working directly with people -  Working directly with people to offer them products and services, providing assistance, etc.

8. Providing advice and consultation to others - Giving advice or consultation to others about various issues, conceptual matters, know-how, products or services.