Entry Level Qualification 

12

Career Fields 

Marketing & Sales

For Specially Abled 

Career Entrance Exam 

No Entrance Exam

About Career 

Growth hacking roles are similar to those involved in digital marketing (marketing on the internet and mobile) and even to some of the traditional roles of product marketing (that is through conventional advertising and communication) but the key difference is that growth hacking involves rapid acquisition and retention of a large number of customers in a short time by spending as little money as possible (customer acquisition means gaining new customers) and thereby influence rapid growth in revenue of an organization.

Typically, growth hacking is taken up by a team of digital marketers, product marketing managers, data analysts, web developers, and engineers in a large organization or by a team of digital marketers and analysts in smaller organizations and in digital marketing agencies.

But some companies and digital marketing agencies recruit people in the role of a Growth Hackers or Growth Marketer – so in such roles, you will have to have skills in digital marketing, data analysis, web technologies, web development, and even in content writing.

So, what is the real deal as a Growth Hacker/Growth Marketer?

As a Growth Hacker or Growth Marketer, you will be required to innovate smart digital marketing strategies (rarely, offline marketing strategies too) and plans which are low-cost alternatives to conventional marketing through print, audio-visual, outdoor, and similar medium. All these conventional mediums are costly and for companies with a tight budget and for start-up companies finding smarter low-cost marketing strategies and plans are a must.

Typically, Growth Hackers use digital marketing, such as social media marketing (SMM), search engine marketing (SEM), search engine optimization (SEO), viral marketing, targeted online paid advertising, email marketing, mobile marketing, etc. instead of marketing through hugely expensive newspaper, magazines, radio, television, outdoor, and similar mediums.

The primary goal of Growth Hackers/Marketers is to keep the CAC (Cost of acquisition of new customers) as low as possible but acquire and retain a large number of customers to increase sales revenue.

How do Growth Hackers/Growth Marketers achieve their goal?

Growth Hacker/ Growth Marketers typically use a framework referred to metaphorically as a ‘Pirate Funnel’ which is abbreviated as AAARRR. This is basically a process of awareness, acquisition, activation, retention, revenue, referral – the last three steps, that is, the AAA may not happen in this sequence only. Revenue may come first and then retention. Even referral may come before revenue. Retention may come after revenue. But nevertheless, this is the process used by most Growth Hackers/ Growth Marketers.

Content marketing, viral marketing, and paid online advertising

Typically, Growth Hackers use content marketing strategies to build awareness and acquisition. They create and post interesting social media content, start various blogs, post interesting videos, attempt to make a video or a social media post go viral, run contests and polls, get people to review the product and create a positive feel around the product, get influencers to talk about the product (influencers are those who can influence the opinion of a large number of customers, such as a food blogger who has a large number of followers may influence her followers to visit a restaurant), and so on.

Growth Hackers drive traffic to the product/ company’s website by using smart content on social media and through other tools such as SEM and SEO (search engine marketing and search engine optimization), email marketing, and mobile marketing.

They join various groups on Social media, join various forums, and various subreddits (a forum specific to a topic on the website Reddit). They list their websites to various online marketplace sites and directories such as Just Dial in India and Craiglist in the USA.
Growth Hackers use many tactics to activate and generate revenue from customers – such as push notification (through email or mobile), holding a contest and offer awards to winners, gamify the customer onboarding process to attract customers, offering discounts and rewards on purchase, and so on. They offer incentives to existing customers for referrals.

Growth Hackers also use paid online advertising such as CPC (cost per click) or PPC (pay per click), CPI (cost per impression or view), Google Adword, etc.

Growth Hacking/ Growth Marketing involves a lot of testing and analytics

Growth Hackers/Marketers constantly monitor website and mobile analytics, mostly by using Google Analytics as well as other analytics tools such as Adobe Marketing Cloud (for web analytics) and CleverTap (this is a mobile marketing and analytics tool). Analytics give them a lot of insights such as overall pageviews (of a webpage), unique users, time spent on a page, number of clicks on a link, location of users, and various other user data.

A/B Testing: This involves an experiment by which users are randomly given two versions of a website or a mobile app and their responses to the two versions are measured and compared to understand which version is more effective or which features of the site/ or the mobile app gives better user experience.

Growth Hackers use a lot of testing to understand which version of a website / mobile app can build traffic quickly and which features on a website or an app gives a better user experience. There are tools such as Optimizely to understand user experience and thereby design a website or mobile app for more effective customer acquisition, activation, and revenue.

Key Roles and Responsibilities

1. You will be responsible for innovating, creating, developing, and end to end execution of growth hacks with the objective of generating higher revenues with low marketing expenses and within a short time.

2. Using various digital marketing tools and technologies to build awareness rapidly with a low-cost approach.

3. Building web or mobile traffic (users/visitors of websites, mobile sites, and mobile apps) and customer acquisition.

4. Minimizing CAC (Cost of customer acquisition) with a steady focus on quality user growth & retention of customers.

5. Managing social media campaigns and online advertising.

6. Using analytics and testing to improve user experience and build effective websites, mobile apps and various product features.

7. Collaborating with channel-specific marketing teammates (blogging, email, social media, etc.) to identify areas for growth..

8. Testing and optimizing marketing tactics for customer acquisition (e.g. online advertising, direct mail, out of home, affiliate) and optimizing conversion rate (from web visitor into customers).

9. Conducting and presenting competitive analyses and market research. Identify industry trends and insights.

10. Proposing creative new product features, from building free tools and apps that attract prospects and converting leads to testing new approaches to capturing existing demand.

11. Translating ideas to actionable items that deliver business results.

Career Entry Pathway 

Class 10 all subjects as per scheme of studies - Class 11-12 with any subject as per scheme of studies – BBB/ BMS/ BCA/ similar degree with specialisation in Digital Marketing or with Marketing – Diploma or Certificate in Digital Marketing (if you haven’t specialised in Digital Marketing) – Work opportunities

You can complete Class 10 all subjects as per scheme of studies and Class 11-12 with any subject as per scheme of studies. Thereafter you can do a Bachelor’s degree in Business Administration / Management Studies/ in a similar field with a specialisation in Digital Marketing/ Marketing. You can even do a Bachelor’s degree in Computer Applications (some colleges and universities may insist for Mathematics up to class 10 or up to class 11-12 for admission, but some colleges don’t). However, if you do not specialize in Digital Marketing during your graduation, you should better obtain a good certificate in Digital Marketing to get a good work opportunity.

Class 10 all subjects as per scheme of studies - Class 11-12 Mathematics along with any other subject as per scheme of studies – B.Sc. in Computer Science/ Information Technology / BCA / Bachelor degree in a similar field – Diploma or Certificate in Digital Marketing – Work opportunities

You can complete Class 10 all subjects as per scheme of studies and Class 11-12 Mathematics along with any other subject as per scheme of studies. Thereafter you can do a Bachelor’s degree in Computer Science/ Information Technology / Bachelor of Computer Applications or a Bachelor’s degree in a similar field. However, you should better obtain a good certificate in Digital Marketing to get a good work opportunity.

Class 10 all subjects as per scheme of studies – Class 11-12 Physics, Chemistry and Mathematics along with any other subject as per scheme of studies – Bachelor’s degree in Computer Science & Engineering/ Computer Engineering/ Software Engineering / Electronics Engineering/ Electrical Engineering/ or a similar degree – Work opportunities / a Certificate in Digital Marketing and then a work opportunity

You can complete your Class 10 all subjects as per scheme of studies and then Class 11-12 Physics, Chemistry and Mathematics along with any other subject as per scheme of studies. Thereafter you can do a Bachelor’s degree in Computer Science & Engineering/ Computer Engineering / Software Engineering/ Electronics Engineering/ Electrical Engineering / or a similar degree. If you are from a premier engineering institute, you may get a placement in the digital marketing function of a company. However, you should better obtain a good certificate in Digital Marketing to get a good work opportunity.

Class 10 all subjects as per scheme of studies - Class 11-12 with any subject as per scheme of studies – Bachelor degree in any discipline – Certificate course / PG Diploma in Digital Marketing

You can complete Class 10 all subjects as per scheme of studies and Class 11-12 with any subject as per scheme of studies. After completing your graduation in any discipline, you can go for a Post Graduate Diploma / Certificate course in Digital Marketing/ SEO / SMO, Digital & Social Media Marketing/ or a similar diploma or certificate.

Class 10 all subjects as per scheme of studies - Class 11-12 with any subject as per scheme of studies – Bachelor degree in any discipline – MBA/ PGDM/ a similar degree or diploma with a specialisation in Marketing / Digital Marketing/ in a similar field – Work opportunities

You can complete Class 10 all subjects as per scheme of studies and Class 11-12 with any subject as per scheme of studies. After completing your graduation in any discipline, you can opt to do an MBA/ PGDM/ Similar degree or diploma program with specialization in Marketing / Digital Marketing. You can get a work opportunity after your qualification. However, if you have done a specialization in Marketing and do not have any skill in Digital Marketing, you should better obtain a certificate in Digital Marketing.

Class 10 all subjects as per scheme of studies - Class 11-12 Mathematics along with any other subject as per scheme of studies – B.Sc. in Computer Science/ Information Technology / BCA / Bachelor degree in a similar field/ Bachelor’s degree in any subject with or without Mathematics as a minor subject – Master of Computer Applications – Work opportunities / a Certificate in Digital Marketing and then work opportunities

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You can complete Class 10 all subjects as per scheme of studies and Class 11-12 Mathematics along with any other subject as per scheme of studies. Thereafter you can do a Bachelor’s degree in Computer Science/ Information Technology / Bachelor of Computer Applications or a Bachelor’s degree in a similar field or even a Bachelor’s degree in any subject with or without Mathematics as a minor subject. However, you may obtain a good certificate in Digital Marketing to get a good work opportunity if you do not have the required skills in Digital Marketing.

Required Qualification & Competencies 

The best of the work opportunities in this field go to Engineers who can write a software program and who has the skills in Digital Marketing as well as to MBAs (or holders of similar qualifications) who have specialised in Digital Marketing or in Marketing with skills in Digital Marketing. However, as this field requires specific skill sets, any graduate or postgraduate with skills in Digital Marketing can get a good work opportunity.

Therefore, you can complete your Class 10 all subjects as per scheme of studies. Then you can complete Class 11-12 with any subject as per scheme of studies/Class 11-12 Mathematics along with any other subject as per scheme of studies/Class 11-12 Physics, Chemistry and Mathematics along with any other subject as per scheme of studies. 

After your Class 11-12, you can study for a Bachelor’s degree/ Master’s degree or Post Graduate Diploma / a Certificate in any one of the following fields. Remember that all these fields may not offer you a Bachelor’s as well as a Master’s level qualification:

1. Computer Applications

2. Computer Science

3. Computer Science & Engineering

4. Data Science & Engineering

5. Digital Marketing

6. Electrical and Computer Engineering

7. Electrical Engineering

8. Electronics & Communication Engineering

9. Electronics and Computer Engineering

10. Electronics Engineering

11. Information and Computer Technology

12. Information Science & Engineering

13. Information Technology

14. Information Technology Management

15. Marketing Management

16. Marketing Technologies & Automation

17. Mobile Computing (Computer Science)

18. Programming and Software Engineering

19. Social Media Marketing

20. Web Technology

Compentencies Required

Interests

1. You should have interests in Enterprising Occupations. Enterprising occupations involve taking initiatives, initiating actions, and planning to achieve goals, often business goals. These involve gathering resources and leading people to get things done. These require decision making, risk-taking, and action orientation.

2. You should have interests in Investigative Occupations. Investigative occupations involve working with ideas and quite a lot of thinking, often abstract or conceptual thinking. These involve learning about facts and figures; involve the use of data analysis, assessment of situations, decision making and problem-solving.

3. You should have interests for Social Occupations. Social occupations involve helping or assisting others; these involve working with and communicating with people to provide various services; these may involve educating and advising others.

Knowledge

1. You should have knowledge of Business Management - Knowledge of managing a business that involves knowledge of marketing, sales, corporate communication, leads generation, human resources management, operations management, etc.

2. You should have knowledge of Marketing - Knowledge of the various principles, theories, methods, systems and processes to understand the needs of a category of customers and then creating, communicating, and delivering various products and services in order to build reliance in existing customers, generate new customers or enhance marketability of newly developed products among customers.

3. You should have knowledge of Communications and Media - Knowledge of how to produce content such as news, articles, audio-visual programs, etc. for different media. This includes various ways to inform via print, audio, audio-visual and online media.

4. You should have knowledge of Computers – Knowledge of advanced analytics, big data, computer hardware, software, and computer & mobile applications.

5. You should have knowledge of Creative Design - Knowledge of various techniques, methods, and specifications for creating and developing designs for various products and materials.

6. You should have knowledge of English Language - Knowledge about English grammar, words, spelling, sentence construction, using English to communicate with others, reading in English, etc.

7. You may need prior knowledge of analytical software such as Google Analytics, Adobe Marketing Cloud, CleverTap, Relex Weibull, Actuate BIRT, Google DoubleClick, Tableau, AdRelevance; Customer Relationship Management CRM software such as HubSpot, Zoho CRM, Constant Contact, MarketSharp, Salesforce software; sales and marketing software such as  Google AdWords, Webtrends;

8. You may need prior knowledge of business intelligence and data analysis software such as IBM Cognos Impromptu, MicroStrategy, Qlik Tech QlikView etc.; data mining software such as Google Analytics, Informatica Data Explorer; SAP NetWeaver Business Warehouse etc.; graphics or photo imaging software such as Adobe Flash, Microsoft Visio etc.; testing software like Optimizely, etc.; Email Marketing tools such as MailChimp; Zoho or Zapier for automated workflow, etc.

9. Knowledge of SEO (Search Engine Optimization), SEM (Search Engine Marketing), SMO (Social Media Optimization), etc.

Skills

1. You should have Social Media Skills - Skills in using various social media such as Facebook, Twitter, and Instagram for professional work.

2. Computer (Software Development): Skills in using programming languages such as C, C++, Python, Java, and Ruby.

3. Computer (Web Authoring and Development Tools): Skills in using HTML, PHP, Adobe Dreamweaver, JavaScript, jQuery, CSS, etc. as well as different web content management systems such as WordPress, Joomla, and Drupal.

4. You should have Critical Thinking skills- Skills in the analysis of complex situations, using logic and reasoning to understand the situations and take appropriate actions or make interpretations and inferences.

5. You should have Judgment and Decision Making Skills - considering the pros and cons of various decision alternatives, considering costs and benefits, taking appropriate and suitable decisions.

6. You should have Active Learning Skills - Focused and continuous learning from various sources of information, observation and otherwise for application in getting work done.

7. You may need your Artistic and Visual Design Skills - Skills in creating and developing designs that are visually appealing and attractive.

8. You will need your Skills for Communication in English - Skills in communicating effectively in writing as well as verbally with others in the English language.

9. You should have Negotiation Skills - Skills in bringing others together and trying to reconcile differences.

10. You should have Persuasion Skills - Skills in persuading others to change their minds or behavior.

Ability

1. You should have Fluency of Ideas - The ability to come up with a number of ideas about a topic (the number of ideas is important, not their quality, correctness, or creativity).

2. You should have Abstract Reasoning Ability - The ability to understand ideas that are not expressed in words or numbers, the ability to understand concepts that are not clearly expressed verbally or otherwise.

3. You should have Deductive Reasoning Ability - apply general rules and common logic to specific problems to produce answers that are logical and make sense. For example, understanding the reasons behind an event or a situation using general rules and common logic.

4. You should have Originality - The ability to come up with unusual or innovative ideas about a given topic or situation, or to develop creative ways to solve a problem.

5. You should have Problem Sensitivity - The ability to tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognizing there is a problem.

6. You should have Inductive Reasoning Ability - to combine pieces of information from various sources, concepts, and theories to form general rules or conclusions. For example, analyzing various events or situations to come out with a set of rules or conclusions.

7. You must have Inter-Personal Ability - The ability to build and maintain good relationships with others at workplaces and elsewhere.

Personality Traits

1. You are always imaginative or in most situations.

2. You can always act independently or could do so in most situations.

3. You always prefer to experience new things and have new experiences, or you mostly do.

4. You are always or mostly careful about your actions and behaviour.

5. You are always or mostly disciplined in your action and behaviour.

6. You are always calm or generally remain calm in most situations.

Career - Job Opportunities & Profiles 

At the beginning of your career, you can get a job as a Digital Marketing Trainee/ Demand Generation Intern / Social Media Intern / Influencer Marketing Trainee / Management Trainee, etc. and then proceed to these work roles in an industry or business segment.

1. Growth Hack Intern

2. Associate – Growth Hacking

3. Associate – Demand Generation/ Growth Marketer

4. Digital Marketing Executive/Manager

5. Growth Hacker

6. Growth Marketing Executive/Manager

7. eCommerce Growth Hacker

8. Content Marketing Associate

9. Digital & Inbound Marketing Specialist

10. SEO-SMO Associate

11. Content Marketing Associate

12. SaaS Growth Hacker

Career Growth

1. If you join as a Demand Generation Intern / Social Media Intern / Influencer Marketing Trainee, after completion of your training, you will gradually grow through positions like Growth Hacker, Content Marketing Associate, Manager – Demand Generation, Head of Staff – Growth & Business, Regional Director - Field Marketing, Head / VP of Worldwide Marketing, Research Vice President – Growth & Communications, Director / Senior Director - Global Enterprise Growth & Product Marketing or similar roles.

2. Worldwide, the maximum entry-level vacancies for Growth Hackers are with bootstrapped start-ups and gradually in years they move into roles that converge broadly to the marketing, corporate communications and sales domain with larger enterprises.

3. Interestingly nowadays we find maximum young talents in this field devoting themselves, at the onset of their careers, to create their own proprietorships which are typically consulting agencies that help other enterprises and companies register higher levels of growth and sustainability through advanced analytics. This requires a tech-savvy mind and some degree of knowledge about recent popular analytical methods used to map business growth.

Salary Offered  

1. After your Bachelor’s degree, at entry-level jobs as a Trainee, you may expect to make about Rs. 25,000 – 50,000 or even more a month.

2. After about 5-6 years, you may expect to get about Rs. 40,000 – 1,20,000 or even more a month.

3. With mid-level jobs that come after at least 2 decades of work experience, you can expect to earn about Rs. 1,20,000 – 6,00,000 or even more a month.

4. In senior-level jobs in India, you can expect to earn about Rs. 2,00,000 – 7,50,000 or even more a month.

5. Most young minds interested in the Growth Hacking space set up and own a proprietorship (a consultancy) that provides advisory services to progressing enterprises or other business through utilizing advanced analytics, big data and social media dynamics.

Global (US)

1. Remember that, if you are not a US citizen, getting a job in USA after a bachelor’s degree or higher from India will be a rare case in this industrial field. However, you may be asked to relocate by virtue of your regular job in India if you are working for a reputed MNC that has operational units in the US but that too will be few and far between.

2. At the entry-level jobs, depending upon the institution where you are graduating from, you may expect to get about USD 2,750 – 4,600 or even more a month.

3. At junior level jobs, after about 5 years of enterprise experience or Master's degree, you may expect to get about USD 3,100 – 6,300 or even more a month.

4. In mid-level jobs, you can expect to earn about USD 5,800 – 8,500 or even more a month.

5. In senior-level jobs, you can expect to earn about USD 7,100 – 10,000 or even more a month. 

Monthly Earnings In Indian Rupee

1. Entry level: 0 - 2 years of work experience 

2. Junior Level: From 1 to 12 years of work experience

3. Mid-Level: From 5 to 20+ years of work experience 

4. Senior Level: From 10 to 25+ years of work experience (there could be exceptions in some high-end technical, financial, engineering, creative, management, sports, and other careers; also in the near future, people will reach these levels much faster in many careers and in some careers, these levels will have no meaning as those careers will be completely tech skill driven such as even now, there is almost no level in a Cyber Security Expert’s job)

Famous Personalities 

Information not available.

Work Activities 

1. Analysing and interpreting data and information - Analysis of data and information to find facts, trends, reasons behind situations, etc.; interpretation of data to aid in decision making.

2. Computing - using various computer software applications; using software applications for scientific and technical work.

3. Communicating with customers - Communicating with potential and existing customers of your organization in writing, or otherwise.

4. Creative thinking - Developing new ideas, concepts, innovative solutions to problems, newer ways of getting things done, designing products and services, creating work of art and craft, etc.

5. Estimating quantity, cost, time and resources - Estimating sizes, volumes, distance, and quantity; estimating and determining the time, costs, and resources; estimating materials required to perform a task.

6. Getting Information and learning - Observing, hearing, reading, using computers, or otherwise obtaining information and learning from it.

7. Identifying objects, actions, and events - Identifying various characteristics of objects; observing and understanding actions and events; understanding changes in actions and events.

8. Inspecting situations, events, and people - Inspecting situations, events and people to understand the reasons and causes for the situation or events to happen; inspecting people to understand reasons behind their behaviour and actions.

9. Making decisions and solving problems - Analysis of data and information; evaluation of alternative decisions and results of decisions; taking the right decisions and solving problems.

10. Organising, planning and prioritizing tasks - Planning and organising tasks in order to achieve work goals; prioritizing tasks to achieve goals and making the best use of the time available.

11. Processing information - Compiling, tabulating, calculating, auditing, verifying or otherwise dealing with information processing including data entry, transcription, recording, storing and maintaining databases.

12. Strategic planning - Developing visions and goals, developing strategies and action plans for achieving visions and goals.

13. Updating and using relevant knowledge - Keeping updated with the latest knowledge relevant to your fields of work and use of the relevant knowledge in getting things done.

14. Using computers for work - Using computers for day-to-day office work; using computer software for various applications in day-to-day professional work; entering data and process information; for writing.

15. Working in a team - Working in a team of people; developing team; maintaining professional relationships among team members.